Thursday, September 25

🌟 Today’s Highlights:

• YouTube is reinstating previously banned account

• LinkedIn launched a new hub to help professionals get ahead

• You need digital ad campaigns that deliver, every time

• 📊 Stat of the Day: 59% of parents report higher social media use since having children. (Source: TL;DR Marketing Newsletter)

• 💡 Today’s Insight: A history lesson in SEO (and what it means for GEO and AIO)

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⚡️ Today’s Headlines ⚡️

🙅 YouTube is reinstating formerly banned accounts. A rep for the social media platform said that any account that was banned for violating policies established in 2020 that are no longer in effect will have an opportunity to rejoin the app.

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💼 LinkedIn launched a new “LinkedIn Learning Career Hub.” It’s designed to help provide users with industry-relevant updates and skills to ensure that they’re on the right track to achieve their professional goals.

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❄️ Google launched seasonal bid adjustments for app campaigns. The update (which is currently in beta) allows app marketers to apply seasonality signals to Smart Bidding.

💡 Today’s Insight 💡

A history lesson in SEO (and what it means for GEO and AIO)

🗞 TL;DR - SEO’s naming history shows that naming conventions matter; and they always stir debate.

Today, versions like GEO (Generative Engine Optimization) or AIO (Artificial Intelligence Optimization) are reshaping how we think about search. But ultimately, all these acronyms orbit the same core: optimizing for visibility, relevance, and automation.

💡 Insight - Here are the key lessons marketers should absorb–especially those thinking of partnering with or using platforms like Ranked.ai:

1. Naming debates are old, but meaningful. SEO was coined in the mid-’90s by multiple independent actors. The fact that we still argue semantics (SEO vs. GEO vs. AIO) shows how much importance we place on terms. When working with SEO tools or vendors, clarify what their definition of “SEO,” “GEO,” or “AIO” is. Make sure your expectations align with their methodology, not just the buzzword.
   

2. “Optimization” is still core. Even as AI and generative systems enter the mix, optimization is still key. A platform like Ranked.ai, which offers SEO & PPC managed services, must anchor its process in real optimization (keyword targeting, content, technical SEO, AI-assisted scaling) rather than just relying on a catchy acronym.
   

3. GEO and AIO don’t fix the “automation vs strategy” tension. Terms like GEO ignore the agentic, automated workflow advantages of AI. Just naming something “GEO” doesn’t magically bake in automation or decision-making. The best tools or services will combine AI/automation and strategy.
   

4. These terms probably won’t fully unify. Just as early SEO pioneers couldn’t consolidate on a single name, we’re unlikely to get universal agreement on “GEO vs AIO vs SEO.” But the principles under each are overlapping and evolving, so use terms as a shorthand, not a constraint.

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