Thursday, October 9

🌟 Today’s Highlights:

• Meta’s marketing API gets an upgrade

• LinkedIn restricts insights for non-paying company pages

• Relying on influencers or cold emails to generate leads? Try this.

• 📊 Stat of the Day: 9 in 10 Americans don’t trust the first search result and expand their query to get more validation on the findings. (Source: Yext)

• 💡 Today’s Insight: How to measure brand awareness like a pro

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⚡️ Today’s Headlines ⚡️

🧠 Meta upgrades its marketing API with AI Tools. Advertisers can now access smarter targeting, placement optimization, and creative testing directly through the Marketing API. The update brings Meta’s Advantage+ automation to third-party ad platforms for more efficient campaign management.

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📉 LinkedIn restricts competitor page analytics. Non-paying company Pages will no longer see detailed engagement and follower insights for competitors. The shift limits benchmarking visibility, pushing marketers to rely more on first-party performance data.

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🔒 Instagram adds Reels topic controls. A new update lets users fine-tune what Reels they see by selecting or hiding topics. The change gives people more control over their algorithm and a clearer signal to creators about their audience’s interests.

💡 Today’s Insight 💡

How to measure brand awareness like a pro.

🗞 TL;DR - Brand awareness does not end at recognition, it’s actually about recall, sentiment, and share of voice across platforms. Sprout’s research shows that teams integrating social analytics with first-party data are 43% more confident in linking awareness to revenue impact - the million dollar question each social media manager and brand manager is asked to prove through their work.

💡 Insight - Measuring awareness efficiently means blending traditional metrics like reach with conversation quality and audience growth patterns especially incorporating data from social media apps. Here are the top 4 (and there are 10) things to keep in mind when you are building out your report:

1. Visibility ≠ Awareness: High impressions don’t guarantee brand recall. Use weighted metrics like post saves, branded search volume, and follower growth rate (not count!) as deeper awareness indicators.

2. Social Listening is your early warning system: Monitoring brand mentions, sentiment shifts, and competitor chatter reveals when awareness is growing or when perception is slipping. Social listening is your silent red or green flag when it comes to awareness.

3. Correlate awareness with action: Track how awareness spikes affect engagement, website visits, and branded keyword clicks to connect “top-funnel” activity with business outcomes.

4. Share of Voice (SOV) is the real benchmark: Comparing your mention volume and engagement against key competitors clarifies whether you’re gaining mindshare and not just followers. It also indicates that your brand has an active community so awareness is being organically amplified.

🔑 Takeaway - Move past vanity metrics and build an awareness dashboard that tracks mentions, sentiment, SOV, and branded search over time. The smartest teams translate those signals into business KPIs like lead volume and customer acquisition cost proving that awareness isn’t a “soft” metric, it’s the first step toward measurable growth.

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