Thursday, October 30

🌟 Today’s Highlights:

• Microsoft Advertising advertiser console went down

• New ad variations are coming to Threads

• Running a high-performing UGC campaign isn’t that hard

• 📊 Stat of the Day: Ads that integrate smoothly into trusted premium media boost purchase intent by 40% and trust by 85%. (Source: eMarkter)

• 💡 Today’s Insight: What we learned from last year’s top BFCM campaigns

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⚡️ Today’s Headlines ⚡️

😵 Microsoft Advertising console was down yesterday. The issue, which impacts the web UI, might have impacted your user interface but not how your ads were served.

📬 My favorite podcast (besides my own) just launched a newsletter breaking down lessons from the best entrepreneurs building 8 & 9-figure businesses right now, so Sign Up For It HERE →

🖌️ Google launched a new AI brand promotion tool for SMBs. The new AI experiment is designed to help SMBs create better-looking, effective brand promotions with the a URL-scanning system and creative asset builder.

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🧵 Threads is getting more ad types. The new ad formats include 4:5 ad rendering for image and video, video ads, static carousel ads, and placement asset customization.

💡 Today’s Insight 💡

What we learned from last year’s top BFCM campaigns

🗞 TL;DR – Believe it or not, but we’re it’s already that time of the year. Black Friday, Cyber Monday, Small Business Saturday, Giving Tuesday… it’s the time where marketers work overtime to grab attention, beat competitors, and drive conversions. Search Engine Journal examined three of the top 2024 BFCM reports on brand and campaign performances to help you take lessons into your work this year.

💡 Insight – Pixability reviewed insights from YouTube on how shoppers used video to plan and validate purchases throughout the season. The searches that spiked the most were for tech-related products, but home-related channels had the highest consumption patterns. Views of product-related content were nearly 19% higher than the rest of the year, which signals that shoppers are preparing well in advance.

YouGov tracked over 2k U.S. consumers between Nov-Dec to see which brand categories were most positively talked about and generating the highest buzz. The results weren’t super surprising: Nike took top fashion retail brand, Walmart dominated retail stores, and iPhone led the tech pack. But measuring buzz can provide a roadmap for which brands and categories are most likely to generate positive word-of-mouth this year.

DAIVID’s AI-powered testing platform dove into the “why” successful creative campaigns worked. Amazon and Walmart both leaned into comedy and outperformed the industry’s average for humor. While most brands fail at being funny, both of these campaigns grabbed audience attention which led to stronger brand recall.

🎯 Takeaway – Planning and discovery start weeks before the sales, especially on video-centric platforms like YouTube. While major brands still dominate most brand categories, keeping tabs on their campaigns can help identify emerging interests. Understanding why campaigns work is just as important as understanding which campaigns work. And all the studies show that brands who treat Black Friday as a season, not just a day are the ones that win out.

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