Thursday, October 23

🌟 Today’s Highlights:

• Edits rolls out new Halloween video elements

• Yelp launched new business tools for faster reply management

• Is SOC 2 killing your start up’s growth and vibe? Try this.

• 📊 Stat of the Day: 54% of TikTok users interact with brand content daily. (Source: Sprout)

• 💡 Today’s Insight: TikTok’s blueprint for creator-driven sales

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⚡️ Today’s Headlines ⚡️

🎃 Instagram’s Edits app rolls out Halloween fonts and new voiceovers. If you are making branded seasonal content, it just got easier. Edits just added spooky fonts, themed effects, and expanded voiceover tools to help creators level up Halloween content and boost engagement during peak seasonal trends.

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💬 Yelp’s new real-time tools for faster brand replies. New business tools let brands on Yelp respond instantly to customer reviews and messages, improving engagement and conversion. The updates include enhanced inbox management and faster reply prompts to help small businesses maintain consistent, timely communication.

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👓 Snapchat launches first free AI lens with open prompts. Snapchat’s new AI Lens lets users type custom prompts to generate interactive AR effects in real time. Available for free in the U.S., it marks the platform’s first open-ended generative AI experience built directly into the Lens ecosystem.

💡 Today’s Insight 💡

TikTok’s blueprint for creator-driven sales

🗞 TL;DR – TikTok affiliate marketing is quickly becoming one of the platform’s biggest growth engines, connecting creators with brands through TikTok Shop’s built-in affiliate tools. Sprout Social highlights how brands can leverage this model to boost conversions and awareness by pairing the right creators with the right products especially for holiday season and Q4 targets.

💡 Insight – Affiliate programs on TikTok are no longer side plays, they’re shaping the future of social commerce. Here’s how to approach it strategically:

1. Use TikTok Shop as your affiliate hub.
   TikTok’s native affiliate tools streamline commissions, track conversions, and let creators link directly to products in videos and livestreams. This shortens the path from discovery to purchase.

2. Prioritize authenticity over reach.
   Micro and mid-tier creators (10K–100K followers) often outperform macro influencers on conversion rates. Their content feels more personal and builds stronger trust, especially in niche categories.

3. Lean into video formats that sell.
   Tutorials, “TikTok made me buy it” hauls, “As seen on TikTok”, and unboxings consistently outperform static reviews. Sprout’s data shows organic-feeling videos drive more affiliate clicks than overt product pushes.

4. Track ROI in real time.
   TikTok’s Creator Marketplace and Shop dashboards allow brands to monitor sales, engagement, and affiliate payouts instantly. This makes it easier to reinvest in top-performing partnerships.

🎯 Takeaway – Affiliate marketing on TikTok isn’t just a trend, it’s how product discovery and purchase now coexist in the same scroll. Build relationships with creators whose content naturally fits your product story, and measure success by trust and conversion, not follower count. The more seamless the collaboration feels, the more native your brand becomes to TikTok’s culture.

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