Thursday, October 16

🌟 Today’s Highlights:

• Meta continues AI expansion with a new partner

• Google regains it’s product search share

• Please don’t use generative AI to write your copy without this tool.

• 📊 Stat of the Day: 66% of people are more likely to shop with businesses they can contact directly via messaging. (Source: Search Engine Land)

• 💡 Today’s Insight: How to crack ChatGPT’s shopping algorithm

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⚡️ Today’s Headlines ⚡️

🦾 Meta partners with Arm for AI scale-up. Chip designer Arm is teaming up with Meta to co-develop AI infrastructure and optimize energy efficiency across large-scale training systems. Tech giants are now focusing on smarter infrastructure, not just bigger models.

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🔍 Google Search regains ground on Amazon. New data shows Google clawing back product-search share from Amazon. Shoppers are starting to turn back to Google for product discovery which means organic visibility and SEO are back in play (along with AI search!).

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💄 Snapchat reveals beauty buyer trends ahead of holiday shopping season. New insights show beauty shoppers on Snapchat are 1.6× more likely to purchase after viewing creator content and prioritize authenticity over ads.

💡 Today’s Insight 💡

How to crack ChatGPT’s shopping algorithm

🗞 TL;DR - ChatGPT is now being integrated into shopping platforms like Shopify, Etsy, and even Walmart! Instead of typing product searches into Google, users are now asking AI what to buy and the answers increasingly shape purchase decisions. The challenge? Your products won’t appear unless the data behind them is structured, clear, and credible. Optimizing for AI discovery is now the next frontier of eCommerce visibility. 

💡 Insight - This is where product SEO meets GEO (Generative Engine Optimization) and with the big holiday shopping season almost upon us, we must revise the strategy so we can be seen in the ai-sles (get it?).

• Structure > Keywords: ChatGPT pulls from clean, structured product data so your titles, descriptions, pricing, and schema markup now matter more than keyword stuffing.

• Authority is the new SEO: Products cited in trusted publications or major retailer feeds are far more likely to surface in AI-generated shopping suggestions. Reviews and customer testimonials add up.

• AI shopping favors clarity: Conversational engines rely on high-quality reviews and user-focused descriptions to understand product value and relevance.

• Consistency builds trust: When product data, images, and pricing are aligned across marketplaces, AI interprets your listings as reliable sources.

🔑 Takeaway - The future of shopping isn’t on search pages but in conversations. Treat your product data the way you treat your brand voice: clear, authentic, and consistent everywhere it lives. As AI becomes the new discovery engine, the brands that win will be the ones that make it easiest for machines to understand why they matter, not just what they sell.

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