Thursday, November 6

🌟 Today’s Highlights:

• Snap and Perplexity are bringing AI search to Snapchat

• YouTube added paid vs. organic performance metrics

• Here’s your #1 lead gen strategy

• 📊 Stat of the Day: AI traffic to Shopify online stores is up 7x since January with AI-driven orders up 11x. (Source: Shopify)

• 💡 Today’s Insight: 2025 holiday shopping trends

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⚡️ Today’s Headlines ⚡️

👻 Snap and Perplexity are partnering to bring AI search to Snapchat. The new partnership will integrate Perplexity’s AI-powered answer engine directly into Snapchat to provide clear, conversational answers from verifiable sources within the social app.

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🎬 Instagram’s Edits app has new features. The updates for the standalone video editing app include improved color correction tools, custom animations for captions, new video effects, and more.

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⚡️ YouTube added new updates including paid vs. organic metrics. In addition to the performance metric splits, the video platform now has AI editing to help users create their first draft, an AI assistant for creator queries, and more.

💡 Today’s Insight 💡

2025 holiday shopping trends

🗞 TL;DR - It’s the most wonderful time of the year… unless you don’t make your target sales. Thankfully, Sprout Social has released a guide to 2025 holiday shopping trends based on the results of their Q4 Sprout Pulse Survey results and we’ve listed the highlights for you below.

💡 Insight - Key takeaways from the survey findings:

• 80% of consumers plan to use social media as much if not more to find gifts compared to last year

• 38% of social users say brands should launch their holiday campaigns between October and November

• 44% of consumers are planning to reduce their holiday spending due to tariffs

• Over half of consumers say they turn to their family and friends for recommendations

  • 38% look to other users’ comments

  • 35% are swayed by influencer or brand posts and only 21% when it comes to paid ads

• Over half of consumers are shopping for clothes, one-third for toys/jewelry/accessories

• 35% of consumers plan to buy from some companies they haven’t shopped with yet

🔑 Takeaway - Consumers are still turning to social to find holiday gifts and deals, but they’re doing so with human-driven insights. They’re looking to help inform and validate their purchase decisions, and look for a good price in the midst of tightening budgets due to tariffs. Whether you’re prepping to launch promos or are already in the midst of them, social is a necessity to get in front of consumers during the holiday season.

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