Thursday, November 20

🌟 Today’s Highlights:

• TikTok will let users decide how much AI-generated content they want to see

• Snapchat is adding public ‘Topic Chats’ to fuel engagement

• Sure, AI is great, but you really need humans for QA

• 📊 Stat of the Day: Perplexity is the LLM that performs most like Google’s search rankings with a median domain overlap of 25-30% of Perplexity and Google results. (Source: Search Atlas)

• 💡 Today’s Insight: How to tell if Google’s AI Max for Search is actually working

👀 The Truth About Using ChatGPT to Write Your Copy

Chatbots are great for streamlining content production, but they’re not enough to catch every mistake.

And if your content doesn’t have a human QA for typos, inconsistencies, and context misses, you’re sabotaging your credibility and brand.

Proofed is your human-in-the-loop (HiTL) editorial solution.

✅ Dedicated Service Delivery Manager for every client

✅ Editorial team matched to your brand voice

✅ 24/7 coverage with human quality control

✅ Seamless workflow integration

Scale content without sacrificing accuracy.

🔍 Try Proofed for 30 days →

⚡️ Today’s Headlines ⚡️

👍 TikTok is letting users choose how much AI-generated content they want to see. The new AI-generated content (AIGC) control is rolling out in the app’s Manage Topics tool, which helps users control their For You feed, alongside more advanced labeling for AIGC.

📬 My favorite podcast (besides my own) just launched a newsletter breaking down lessons from the best entrepreneurs building 8 & 9-figure businesses right now, so Sign Up For It HERE →

💬 Snapchat is adding ‘Topic Chats’ for public discussions. The new feature enables anyone to engage in a broader discussion about trending news stories and events to drive more engagement in the app.

🤑 Run your biz on Stripe? We wrap around your existing stripe account to bring your credit processing fees to 0% by giving your currently active & future subscriptions the option to pay with ACH for no fee or with a credit card & we automatically add the fee Stripe charges you, to their invoices. See if you qualify here!

⏱️ YouTube is improving its timestamp controls & expanding AI reply suggestions. The enhanced controls aim to make it easy to share videos, encourage conversation, and add products to clips easier while the AI comment reply suggestions are rolling out to more users.

💡 Today’s Insight 💡

How to tell if Google’s AI Max for Search is actually working

🗞 TL;DR - Google’s AI Max for Search is now widely available in beta, but many advertisers are still having troubles deciding how it compares in performance and plays with existing keyword structures. Google’s Ads Liaison recently clarified what AI Max is and isn’t to help guide marketers on whether or not the tool is working.

💡 Insight - What is AI Max designed to do? Unlock incremental conversions or conversion value, not replace or compete with your current keyword setup.

How does it do this? It expands reach using broad match logic and keywordless matching (like DSA-style crawling of landing pages). Then, it pairs it with dynamic creative optimization to match intent more accurately. Basically, it bundles broad match, DSA, generated text assets, and Final URL expansion into one system with ad group level controls, new search-term reporting, and more upcoming features (like text guidelines).

Okay, how can you tell if it’s working? If it’s working, you’ll see the biggest lift in Phrase/Exact users thanks to AI Max opening new search term coverage using broader matching and keywordless capabilities. You might also see small expansions in Heavy Broad Match users and DSA users. PMax-heavy advertisers should also see an incremental lift.

How can you measure these incremental lifts? Through AI Max experiments – true A/B tests that split traffic into control and treatment groups. Shift your mindset from match-type comparisons to campaign-level incremental lift (aka more conversions or conversion value at your target efficiency).

5️⃣ Ways I Can Help You ↙️

Grow you a cult following 📈 
Crazy affordable SEO 🔎 
Generate you a sh*t ton of leads 🙏🏼
10 Minute marketing nuggets 🎙️
Advertise your biz to my audience 📣