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- Thursday, November 13
Only two weeks left until Thanksgiving here in the U.S. which begs the question… what’s your most polarizing holiday food take? Everyone’s got one. Mine is that cranberry sauce should be avoided at all costs (canned, fresh, doesn’t matter).
🌟 Today’s Highlights:
TikTok’s launching a major holiday shopping push
Google quietly added a long-requested feature to Shopping campaigns
This is how you should be doing compliance checks for your startup
📊 Stat of the Day: 41% of consumers say viewing both social media videos and streaming services count as “watching TV.” (Source: Deloitte)
💡 Today’s Insight: How to use Google’s new AI-powered ads & analytics advisors
🚫 Don’t Let SOC 2 Kill Your Startup
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⚡️ Today’s Headlines ⚡️
🛍️ TikTok is launching a major holiday shopping push. The “Black Friday and Cyber Monday shopping event” will run in the app between November 12 and December 1 with deals, exclusive offers, livestream events, and TikTok Shop gift cards.
🗣️ Everyone’s talking about AI. Nobody’s talking about the data underneath it. That’s where Pliable comes in. They organize and structure your data so it’s safe for AI and when you ask, it actually answers right. See how AI-ready data changes everything →
🙌 Google quietly added brand inclusions to standard Shopping campaigns. The new rollout of the long-requested feature gives advertisers direct control over which brands appear in their Shopping ads without complex workarounds.
⏰ Don’t have enough time to build a personal brand? While countless entrepreneurs are wasting hours dancing in TikToks that get no views, dozens of TNT clients are building a cult following where attention is more valuable than social… the inbox! 👉🏼 See if you qualify for a waived setup fee here.
🫤 There’s no benefit to waiting 24-28 hrs to upload a YouTube video. Despite the rumored suggestion that waiting 24-48 hrs before publishing a YouTube video improves recommendation performance, YouTube’s Creator Liaison says there’s no audience behavior to learn from until a video is public.
💡 Today’s Insight 💡
🗞 TL;DR - Google just launched two new Gemini AI-powered Ads and Analytics Advisors to help advertisers uncover insights faster. The assistants will be rolling out to all English-language Google Ads and Analytics accounts globally in early December, but taking time to understand the tools now can line you up to maximize the features once they’re live.
💡 Insight - First up, Ads Advisor. According to Google, Ads Advisor “is your AI partner that helps you proactively manage campaigns directly within Google Ads.” It helps provide business context and learns directly from your interactions to drive campaign results.
How you can use it: if you run a Performance Max campaign and ask Ads Advisor, “How can I optimize my campaign for an upcoming seasonal event?” it will provide relevant recommendations like adding sitelink extensions and then can apply these changes directly to your account in just minutes. Because the system is trained on your performance data, it provides custom solutions to improve your campaign performance, not a generic suggestion.
Second is Analytics Advisor. According to Google, “Analytics Advisor helps offer critical insights, guiding you to better measurement and media performance.” Think of it as your data-driven personal analyst.
How you can use it: Ask a broad question like “How is my site doing?” and it can provide a tailored, comprehensive pulse check on your business health based on performance reports. You can also ask a more specific query like “What have my active users been doing over the last 30 days?” and it’ll retrieve specific details to provide simplified insights without you having to dig deep.
If you’ve been wanting to glean more rich insights from both Google Ads and Google Analytics but don’t know how to and/or don’t have a data person on your team, this new offering is a massive opportunity for you to better understand your metrics and take meaningful action on it.
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