Thursday, May 8

🌟 Today’s Highlights:

• TikTok launched new ‘Pulse Premiere’ ad placement

• LinkedIn announced new First Impression video ads option

• Need more content support but don’t want to hire more people?

• 📊 Stat of the Day: Google AI Overviews now show on 13% of searches. (Source: Semrush and Datos)

• 💡 Today’s Insight: More people are searching for Reddit results

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💡 Today’s Insight 💡

More people are searching for Reddit results

🗞 TL;DR - In era of “AI slop,” users are turning to actual human insights on Reddit to get answers to their search queries – even going as far as to add “Reddit” to the end of their Google searches. Brands like Dove, Bonobos, and the U.S. Navy are taking note and engaging with consumers directly in relevant subreddit conversations.

💡 Insight - While Reddit is still a less stable and certain social platform for brands, there are a few easy ways you can dip your toe in without overhauling your social strategy.

Identify relevant subreddit communities that align with your brand and industry. While these groups may have small numbers, they’re typically very loyal and dedicated to the topic they’re centered around, meaning it’s a high-value opportunity for trust building and direct interactions with your target consumer.

Monitor and respond to organic mentions on Reddit. This might be by staying current in a few subreddits or by searching relevant terms on Reddit. Addressing consumer feedback and participating in discussions helps demonstrate responsiveness and increase brand visibility.

Integrate Reddit into your SEO strategy. If consumers are searching for your brand via Reddit, might as well try to reach them. Analyze your search traffic to see the influence Reddit is having on your search engine ranking and incorporate it into your next SEO planning session.

⚡️ Today’s Headlines ⚡️

💰 TikTok expanded ad placement options for its ‘Pulse’ campaigns. The new ad options include a ‘Pulse Premiere’ offering which enables brands to show their ads alongside approved publisher content, as well as four new placements to its original ‘Pulse Core’ group.

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🎥 LinkedIn announced new video ad options at NewFronts. The new offerings include ‘First Impression Ads,’ which allows advertisers to ensure theirs is the first video promotion in-stream, potential Event Ads, and more.

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🔒 Instagram is testing out password-locked Reels. The new locked Reels feature allows creators to drop exclusive short videos for fans to crack secret codes and hints for more content, starting with The Weeknd’s latest release.

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