Thursday, May 7

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⚡️ Today’s Headlines ⚡️

👋 Instagram has wiped millions of followers from thousands of accounts. The “Great Purge of 2026,” an aggressive scrub of spam, inactive, and bot accounts, has left creators and brands reeling with major drops in follower counts.

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✅ LinkedIn launched an Ad Agency Certification program. The new program will enable advertising agency advisors to showcase their expertise in LinkedIn ads based on demonstrated performance and best practice processes.

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🎶 Threads added playable music stickers in-stream. Users can now attach specific songs to their Threads posts, alongside a thumbnail image of the track’s cover art, that can then be played by any viewer in-stream.

💡 Today’s Insight 💡

Google says AI creative should help brands differentiate (not blend in)

🗞 TL;DR - Google’s Group Product Manager for Creative is warning marketers against a growing trap: using AI to produce generic, indistinguishable creative at scale. While AI makes it easier to generate ads, copy, and visuals quickly, many brands are converging on the same templates, tones, and ideas, leading to creative sameness and declining performance.

💡 Insight - The key message: AI should be used to amplify brand distinctiveness, not erase it. Campaigns that stand out through unique voice, storytelling, or visual identity still outperform, even in AI-driven environments.

Google’s pros emphasize that performance gains don’t come from more output, but from better inputs. AI models reflect what they’re given… so if your prompts, brand guidelines, and creative direction are generic, your outputs will be too.

Another important point: human creativity remains the differentiator. AI is best used for scaling ideas, iterating variations, and accelerating production. But the core concept, positioning, and brand POV must come from humans.

Ultimately, as more brands adopt AI, distinctiveness becomes a competitive advantage. The easier it is to create content, the more valuable it is to create something memorable.

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