Thursday, May 29

🌟 Today’s Highlights:

• Google’s Promoted Pins for Demand Gen campaigns is available on Maps

• Spotify is trying to make podcasts more social with new features

• Here’s how you can avoid your next lawsuit

• 📊 Stat of the Day: YouTube is now the most-watched platform on TV, ahead of Disney by 1.7%. (Source: Nielsen’s April Report)

• 💡 Today’s Insight: How to make an impression with your Instagram bio

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💡 Today’s Insight 💡

How to make an impression with your Instagram bio

🗞 TL;DR - You probably rarely think about your Instagram bio – and that’s a mistake! While it’s a tiny part of your online presence, it’s often the first thing people see when they land on your profile. Research suggests you have seven seconds to make a first impression – make sure not to waste it.

💡 Insight - What does your bio include? Your display name (different from your username), a short description (up to 150 characters), pronouns (optional), up to five links, and contact info (email, phone number, links).

Here are the top 5 tips to maximize this space for your brand:

1. Be clear about what you do. Anyone who stumbles on your profile should know right away what your account is about and if your content is relevant to them.

2. Keep it short & sweet. Basically, don’t overcomplicate it with long phrases and emoji overload. Be brief yet captivating.

3. Include relevant keywords. This not only makes it clear what your account offers but it also helps bolster your Instagram SEO.

4. Use a link in bio tool. Tools like Later’s Link in Bio or Sprout Social’s SproutLink make it easy to convert IG viewers over to a more robust landing page.

5. Show your brand’s personality! People connect with people, so don’t be afraid to let your uniqueness show – even if you’re a brand.

For an additional 8 tips, check out Later’s blog post on how to make a good impression here.

⚡️ Today’s Headlines ⚡️

📊 LinkedIn is making it easier for all users to understand post impact. The addition of more granular analytics – including members reached, engagement, and demographics – aim to help creators better interact with their audiences.

🥷🏻 Don't let me catch you STEALING! Because I just broke down my 10 best High-Converting Tagline Templates on Spotify, Apple, & YouTube →

🎧 Spotify is adding more features to make podcasts more social. The three new features include a Following feed in the Podcasts area, an ‘In this episode’ section that links to relevant material, and a refresh to podcast comments.

📬 You've Got A New Marketing Strategy that delivers: 10 Inbound Calls/mo with a Revenue-Generating Newsletter that grows by 200+ Warm Leads every single month! See if you’re a fit here →

🗺️ Google’s Promoted Pins are now on Maps for Demand Gen campaigns. The new ad option leverages existing pin image assets to appear in key spots on Maps, like Browse, Directions, and Entity/Place Details modes.

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