Thursday, March 5

🌟 Today’s Highlights:

• TikTok U.S. users are having more service disruptions this week

• Google is investigating discrepancies in Ad Manager reporting

• This is the marketing channel you’re probably sleeping on

• 📊 Stat of the Day: 91% of businesses are using video as a marketing tool in 2026. (Source: Wyzowl)

• 💡 Today’s Insight: 2026’s Top 11 Social Media Management Tools

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⚡️ Today’s Headlines ⚡️

🫠 TikTok U.S. users are experiencing outages (again). The service issues for TikTok USDS JV are due to a local Oracle data center issue causing users to “temporarily experience lags” in posting and viewing content.

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😬 Google Ad Manager is showing reporting discrepancies. Google is investigating the disruption where some users could access Ad Manager but weren’t seeing the most up-to-date data.

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✉️ TikTok won’t add end-to-end encryption to DMs. The social media giant says end-to-end encryption would make users less safe, as it believes the technology would prevent police and safety teams from accessing messages when necessary.

💡 Today’s Insight 💡

2026’s Top 11 Social Media Management Tools

🗞 TL;DR - If you’re managing multiple social media platforms, you’re juggling a lot at once. Thankfully, in 2026, there’s a multitude of options to help make the process easier and we’ve got the highlights of the top options below.

💡 Insight - Here are the key highlights between the top 11 options:

Best for creators and small businesses: Buffer provides simplicity and affordable per-channel pricing for small businesses

Best for enterprise level businesses: Sprinklr and Sprout Social offer the most robust features for large orgs including advanced social listening and influencer marketing integrations (but a hefty price tag)

Best for niche specialization: Tailwind is elite at Pinterest-heavy strategies and Oktopost is stellar at B2B buyer-journey tracking

Best for automation: Tools like Manychat are helpful for high-volume DM and comment automation to drive lead conversions

When evaluating a tool for your own purposes, what should you look for in social media management apps? Consider these questions:

• Does the platform connect with all major social networks?

• Does the tool have strong reporting features?

• Does the software have strong collaboration tools?

• Will the price of the tool stay in budget as you scale?

• Does the tool have specialized features you need?

And when in doubt, most tools have free trials you can use to get a feel for the software before committing to a long subscription.

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