Thursday, March 27

🌟 Today’s Highlights:

• LinkedIn added new elements (with one AI tool!) to Campaign Manager

• Meta wants to make it easier for brands to collaborate with creators

• If you want to work with me on lead gen, get in before the April price hike

• 📊 Stat of the Day: 9 in 10 customers worldwide use social media to keep up with trends and cultural moments. (Source: Sprout Social)

• 💡 Today’s Insight: Is your brand still on X? Might want to try being rude

🚨 Last Call For Lead Gen

The cost of my lead gen service is going up on April 1st by 42.8% …

"Max's lead gen funnel delivered a 5X increase in booked sales calls and a closed deal for our agency in the first 30 days." - Logan

💡 What is it? Basically, my team and I will bring you leads, send the qualified ones to your sales team, and warm up the rest... so when they’re ready to buy, they show up on our calendar pre-sold

"This has directly lead to $100,000+ in revenue for us in just a few months. Everyone needs it!" - Jordan

👉🏼 Fix your dry pipeline here!

💡 Today’s Insight 💡

Is your brand still on X? Might want to try being rude

🗞 TL;DR - Many brands have pulled back their organic presence from X, which means that the brands who have stayed have an opportunity to stand out. One approach might be to follow airline Ryanair’s lead and be a complete jerk to customers to get a viral reaction.

💡 Insight - It’s true that Ryanair has been one of the brands to lead the charge on original, humorous brand social. But their latest content has taken it up a notch. In response to customers who complain on X, they’re now responding with ‘clapbacks’ or a funny yet rude comment. For example, when a bald (it’s relevant, I promise) customer recently complained about the lack of a window next to his window seat, Ryanair asked if “he was flying to Turkey, a popular destination for hair transplants.”

It’s a step deeper than their usual clapbacks, and it’s one that they’re only employing on X. Why? Well, without pointing fingers, X has become the platform known for “championing freedom of speech” – or, said differently, X has become a platform that cultivates inflammatory speech.

According to a former Ryanair head of social, the key is to be “calculated in comedy.” And part of that calculation is knowing what resonates on each individual platform and how far your brand can push the boundaries. On X, that limit apparently is pretty non-existent these days.

⚡️ Today’s Headlines ⚡️

🎥 YouTube is changing how Shorts views are counted. Shorts views will now count the number of times a creator’s Short starts to play or replay, which should result in higher view counts overall. In the past, a view has been counted after a Short was viewed for a certain number of seconds.

🤝 Let’s make a deal? If you take 5 seconds to follow me here… I’ll share impactful & funny marketing content. Then, if you don’t absolutely love the content within 30 days, you can comment something nasty on the post. Deal? You do you your end here!

🪦 TikTok Notes has officially retired. If you also forgot about this feature, that’s because it was an experiment that was launched less than a year ago, existed as a separate photo-sharing app, and was only available in certain nations.

📝 Instagram is discontinuing the ability to share a note on posts or Reels. Similarly, if you forgot about this feature, you’re not the only one. The feature, which allowed users to write text notes on posts, is being expired because it failed to gain strong adoption.

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