Thursday, March 26

🌟 Today’s Highlights:

• Snapchat rolled out new high-impact ad options to increase in-app presence

• Pinterest is letting users put ad spend behind successful organic Pins

• Here’s how your competitors are securing SEO placements

• 📊 Stat of the Day: Snapchatters created nearly 2 trillion Snaps in 2025. (Source: Snap)

• 💡 Today’s Insight: How Gen Z uses social media (and why you should care)

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⚡️ Today’s Headlines ⚡️

👻 Snapchat rolled out new ad options. The new high-impact ad options aim to help brands increase their in-app presence with first ad spot placements in each app tab and promotions directly in Snap Ads.

🔥 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

📌 Pinterest added a Promote a Pin option. The new option gives Pinterest users a click-through process to put ad spend behind their organic Pins, providing a quick way to amplify the best-performing content.

🎬 Hollywood is changing. Stay ahead with the newsletter from Disruptor Creations — get updates on new films, creative strategy, and the movement rebuilding independent cinema. Subscribe free.

🛍️ Reddit added new ad options for retailers. The new options help retailers tap into rising product discussion in the app and offer relevant deals to users who are already in the discovery process.

💡 Today’s Insight 💡

How Gen Z uses social media (and why you should care)

🗞 TL;DR - For Gen Z, social media is their primary hub for search, discovery, communication, and commerce. With 80% of Gen Z users on Facebook and Instagram, 74% on YouTube, and 72% on TikTok, social platforms are a full-funnel channel for younger audiences, which makes it an avenue brands should absolutely be paying attention to.

💡 Insight - Gen Z uses social for everything: discovering products, consuming news, engaging with communities, and even customer service interactions with brands. They also expect brands to meet them there by responding quickly, participating in conversations, and providing value beyond promotion.

Content preferences skew toward authentic, relatable, and visually engaging formats, especially short-form video and creator-led content. At the same time, Gen Z is highly intentional about curating their feeds. They actively follow, unfollow, and engage to shape what they see, meaning relevance is critical.

Gen Z is significantly more likely than older generations to buy products discovered on social, reinforcing its role as a revenue driver. Brands who want to find success with younger audiences on social should:

• Treat social as a search engine. Optimize content with keywords, clear hooks, and intent-driven topics to capture discovery within feeds.

• Build for full-funnel conversion. Don’t separate awareness and conversion. Gen Z moves from discovery to purchase within the same platform.

• Be responsive and conversational. Fast replies and active engagement are expected, not optional.

• Leverage creators and communities. Influencers and niche communities drive trust and distribution more than brand-only content.

🙇 How Can I Help You This Week?

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