Thursday, March 13

🌟 Today’s Highlights:

• Bluesky videos can now be up to 3 mins long

• TikTok Shop is enabling sellers to craft their own aftersales experiences

• Get better leads faster with your new AI-powered teammate

• 📊 Stat of the Day: 41% of people who regularly follow major tentpole events on TikTok were the hardest to reach via traditional TV viewing. (Source: TikTok)

• 💡 Today’s Insight: Bring your brand into March Madness

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💡 Today’s Insight 💡

Bring your brand into March Madness

🗞 TL;DR - Either you’re someone who obsesses over building the perfect March Madness bracket or you have no idea what that means. If you’re in the latter group, it’s a month long U.S. college basketball tournament that draws in millions of raving fans, bandwagon supporters, and of course, brands. Sprout Social breaks down how you can get your brand in the game.

💡 Insight - With the men’s March Madness championship drawing an average of 14.7 million viewers last year and the women’s championship drawing 18.7 million viewers, it’s clear that March Madness is a major cultural moment. Here are four tangible ways brands can get in on the action:

1. Collaborate on unexpected partnerships. Sometimes, the less obvious combinations of brands can turn out to be the most successful ones. This can be especially helpful if your brand is a newcomer to the tournament!

2. Create an IRL moment. With so many tournament games happening nationwide, it’s a great moment to capitalize on IRL brand activations and fuel a pipeline of brand awareness and user-generated content opportunities.

3. Make your own bracket challenge. Brackets are a core March Madness experience, but you don’t have to just rely on the official NCAA one. Use your products and brand services to create your own brand official bracket.

4. Tap into collegiate athlete influencers. After the Supreme Court allowed collegiate athletes to get paid for their name and likeness in 2021, a multimillion dollar industry has emerged. Consider engaging with tournament college athletes to tap into a unique influencer network.

⚡️ Today’s Headlines ⚡️

🌟 Bluesky added longer videos and a new ‘Chat Requests’ folder. Videos on the app can now be up to 3 minutes long (previously 1 minute). Additionally, the ‘Chat Requests’ folder is a feature where DMs from users you’re not connected to will go.

🎙️ Why does Sales hate Marketing? If you work on a marketing or sales team of any size, this new podcast episode is for you! Now streaming on Youtube, Spotify, & Apple Podcasts.

🛍️ TikTok added new flexible selling options. The new features aim to make the seller experience frictionless providing sellers with the abilities to automate approvals of aftersale requests, set custom return parameters, exclude PO box deliveries, and provide custom cancelation and return windows.

⏰ Want to save eight hours a week? Potions creates, launches, and cultivates authentic newsletters that resonate with your brand for $100/mo. Get your first newsletter free →

🎯 LinkedIn expanded its AI-powered ad targeting tools. Predictive Audiences, its own version of Meta’s Advantage+ targeting, will now include company lists and provide the ability to add retargeting sources.

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