Thursday, March 12

🌟 Today’s Highlights:

• Google launched a dedicated Merchant Center hub for agencies

• Facebook is expanding its affiliate program to include brand links

• Here’s how to free up all the time you spend on tedious tasks

• 📊 Stat of the Day: 83% of global AI usage occurs inside mobile apps. (Source: Graphite IO’s Ethan Smith)

• 💡 Today’s Insight: 5 B2B LinkedIn Ads tests to run in 2026

💡 Mini-Growth Insight: Tackling the Tedious Tasks

Think of all the hours you spend during the work week drafting. Emails, Slack messages, client reports–the list goes on.

Wispr Flow frees up all of those hours. It turns your voice into ready-to-send text anywhere (yes, anywhere) you type. Just speak naturally, and Flow professionally formats everything for you. It even cleans up filler words (something most voice-to-texts don’t do).

No more switching between typing and dictation. Start working 4x faster today (no credit card required!) →

⚡️ Today’s Headlines ⚡️

⭕️ Google launched a dedicated Merchant Center hub for agencies. The new Merchant Center for Agencies, available only in the U.S. and Canada for now, gives agencies a single login to manage, monitor, and optimize merchant clients at scale.

🤔 If you’re evaluating new banking, payroll, insurance, bookkeeping, HR, compliance, or AI tools right now, I can help you avoid the bad ones. See if you qualify for a personal intro to my guy at one of my fav vendors, here →

👯 YouTube expanded access to its likeness detection tools. The tools use uploaded selfies to alert users to potential misuse of their image in the app within similar visuals in uploaded content.

🔎 Want your Product/Service Featured in ChatGPT? The talented & cutting-edge folks over at Ranked! I personally use them to get all my projects ranked & showing up as answers to people's questions in ChatGPT. The best part? They handle everything, starting at just $99/mo. 👉🏼 Start your free trial here!

🔗 Facebook is expanding its affiliate program to include brand links. The new expansion enables creators to add affiliate links to their content from a range of brands, as well as earn commissions from sales stemming from their content.

💡 Today’s Insight 💡

5 B2B LinkedIn Ads tests to run in 2026

🗞 TL;DR - As LinkedIn continues to expand its ad capabilities, several new formats and targeting approaches are proving effective for B2B marketers, particularly for demand generation and early-funnel engagement. Search Engine Land highlights five experiments marketers should run to improve lead quality and engagement on the platform.

💡 Insight - Here are the key experiments to test:

1. Short-form video ads. Short videos (around 7-15 seconds) are gaining traction on LinkedIn feeds. Unlike TikTok-style entertainment, successful LinkedIn videos focus on professional challenges, customer testimonials, tutorials, or case studies. Because a single video rarely converts, it should be paired with follow-up nurture sequences for engaged viewers.

2. Thought Leader Ads (TLAs). Ads promoting posts from employee or executive profiles often outperform traditional brand posts because people respond better to human voices than corporate messaging. TLAs work best when boosting posts that already have organic traction and when the author’s profile clearly connects to the brand.

3. Personalized ad creative. Targeted creative, such as messaging tailored to location or audience segments, can significantly improve performance. In tests across multiple regions, personalized ads delivered 20%+ better cost-per-lead (and up to 33% improvement in the U.S.), though fatigue often sets in after about a month.

4. Qualified Lead Optimization (QLO). LinkedIn’s version of conversion-quality optimization allows advertisers to send CRM data via the Conversions API, enabling the platform to prioritize users similar to leads that actually convert. Early results show improvements in lead quality rather than just lead volume.

5. Campaign duplication for faster scaling. LinkedIn’s updated Campaign Manager allows advertisers to duplicate ads across campaigns or accounts, dramatically reducing setup time and making it easier to test variations quickly.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🚀 Looking for a marketing silver bullet? For a limited time, you can get lifetime access to every single one of the 250 Growth Hacks I've ever shared, easily searchable and sortable + all future Growth Hacks for 82% off here!

Bonus:

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →