- Growth Daily
- Posts
- Thursday, June 26
Good news for everyone in the northeast U.S. dreading looking at this month’s electricity bill… it seems like the heatwave should be breaking today. 🤞
🌟 Today’s Highlights:
Threads updated how it displays topic-based feeds in the app
WhatsApp added AI-powered message summaries
Replace Shopify Analytics with Heatmap’s new web analytics tool
📊 Stat of the Day: Google AI Overviews no longer hold the top spot for U.S. desktop search results 12.4% of the time. (Source: seoClarity)
💡 Today’s Insight: How social media platforms count views
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⚡️ Today’s Headlines ⚡️
🧵 Threads is changing the way it displays topic-based feeds in the app. Users can now tap into a dedicated ‘Feeds’ menu at the top left of the main feed, rather than pulling down and swiping across.
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💬 WhatsApp added AI-powered Message Summaries. The new summary option uses Meta AI to summarize the key notes of your collective messages in a chat.
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⚙️ LinkedIn added another AI tool for recruiters. The “Advanced AI-Assisted Search” uses conversational language to help recruiters find the right candidates for a job.
💡 Today’s Insight 💡
🗞 TL;DR - Do you know what each social media platform actually counts as a ‘view’ when you’re looking at your performance reports? The answer might surprise you and make you realize, as Mondo Metrics’ chief Nick Cicero says, “views are cheap. Attention is expensive.”
💡 Insight - How ‘views’ are counted on social media often depends on the platform and the content type. Here’s a simple breakdown…
Platforms & content types that define ‘views’ as 1 second or more: Snapchat (all content), Instagram (all photo + carousel content, Stories, and Reels), X (all photo video, text), Facebook (all non-live video content & Reels), TikTok (all video content), YouTube (Shorts).
LinkedIn counts all views of video content over 2 seconds in their view count.
Whereas YouTube counts any video views of 30 seconds or more as a 'view.’
Knowing all of that can help you understand what you’re actually measuring (and probably reiterate how important it is to have a good hook).
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