Thursday, June 19

🌟 Today’s Highlights:

• All Facebook video uploads will now be Reels (with no restrictions)

• Google launched Search Live real-time voice search in AI Mode

• Need to hire top marketing talent? Here’s your solution

• 📊 Stat of the Day: Using product tagging stickers in YouTube Shorts boosted product clicks by 40%. (Source: YouTube)

• 💡 Today’s Insight: Now’s the time to assign an AI leader on your marketing team

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⚡️ Today’s Headlines ⚡️

🎞️ All video uploads on Facebook will now be Reels. Facebook made the announcement through an app pop-up noting that it eliminates “the need to choose between uploading a video or Reel. Reels on Facebook will also not have any length or format restrictions.”

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🗣️ Google launched ‘Search Live’ real-time voice search in AI Mode. The new feature, available today in the U.S., allows users to have natural, spoken conversations with Search while receiving web links in real-time.

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📺 Amazon and Roku are teaming up to reshape connected TV advertising. The new partnership will give brands access to 80% of U.S. connected-TV households and uses Amazon’s DSP to place ads across the Roku Channel, Prime Video, and other inventory in Q4.

💡 Today’s Insight 💡

Now’s the time to assign an AI leader on your marketing team

🗞 TL;DR - If you’re a CMO or involved in the team-building dynamics at your company, you should be taking AI seriously and identifying the players who are going to help you lead that charge. Figure out who you can trust, where you should start, and who will be the owner of AI on your team.

💡 Insight - How can you find the AI leader for your team? Search Engine Journal breaks it into a 90-day action plan to scout the best person for the job.

What you can do immediately (Week 1-2):

• Write your AI plan and present it to your team. Have a formalized kickoff that starts with the basics, demystifies any uncertainty, and provides examples of what success looks like.

• Assign a budget line for AI initiatives.

• Create transparent communication lines to ease any department AI fears.

What you can do in the short-term (30-90 days):

• List out all of the existing problems within your department and work through how to use AI alongside existing tools and processes to make them better.

• Establish bi-weekly AI progress updates and weekly team training sessions.

• Begin cross-functional AI coordination and start to rebuild roadmaps.

The Long-Term Plan (6-18 months):

• Develop an AI-focused hiring strategy and plan a reorg with this in mind.

• Build executive presence for AI champions.

• Create measurable ROI frameworks.

Through the process, make note of who sticks out as an AI champion and consider including them in more decision-making processes to help propel your success with emerging technology.

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