- Growth Daily
- Posts
- Thursday, June 18
You don’t have admit this to us, but if you’re a marketer who wishes they knew a little more about AI than they’re letting on… LinkedIn’s got a new solution for you (peep today’s headlines for the deets).
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⚡️ Today’s Headlines ⚡️
🏷️ X added a Google Tag Manager integration. The new integration will enable expanded, simplified event tracking and make it easier for X ad partners to monitor the performance of their campaigns.
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📧 Mastodon launched email newsletters. The new feature will allow writers on the open, decentralized social network to send their posts directly to subscribers’ inboxes, even if those subscribers don’t have or want a Mastodon account.
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🧑🏫 LinkedIn launched AI training courses for marketers. LinkedIn has partnered with Adobe on the new series of courses designed to teach marketers the fundamentals of AI usage, as well as how to improve their AI outputs.
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💡 Today’s Insight 💡
🗞 TL;DR - A new study from Visibility Labs of 20,000 responses found that ChatGPT’s product recommendations changed 80.2% when Search was enabled while turning on Search cut recommendation overlap to 19.8%. We’ve got the full highlights of the study for you below 👇
💡 Insight - In summary, the study found that ChatGPT is rapidly becoming a product discovery engine, radically changing how consumers research and evaluate purchases gravitating more toward personalized recommendations, comparisons, and buying advice.
Among products that appeared in 100% of search-disabled responses, only 15.8% also appeared when search was enabled. This shows one of the study’s biggest findings: that AI recommendations are highly dynamic. The same query can generate different recommended brands across repeated searches, meaning visibility in AI is about consistently appearing within the recommendations set.
In the study, ChatGPT responses with search enabled contained an average of 5.2 products, compared with 6.2 when search was disabled. Across 10 runs of each prompt, ChatGPT returned an average of 19 unique products per prompt with search enabled and 21.8 with search disabled.
These findings suggest that products appearing in cited sources may receive greater visibility when search is enabled (though it doesn’t determine whether cited-source visibility matters more than broader web visibility).
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