Thursday, June 12

🌟 Today’s Highlights:

• LinkedIn and Adobe Express launched a new integration

• Meta launched AI video restyling tools in the Edits app

• This is the source of truth for e-commerce brands

• 📊 Stat of the Day: 88% of people go through Reddit to help make purchase decisions and 57% of all Reddit posts that get views for over a year mention a brand or product. (Source: Reddit)

• 💡 Today’s Insight: First thoughts & survival strategies for Google’s AI Mode

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💡 Today’s Insight 💡

First thoughts & survival strategies for Google’s AI Mode

🗞 TL;DR - While this feature is currently only active in the U.S., Google’s AI Mode tab in Search results is a big change, allowing users to get an AI-generated answer to their query. Search Engine Journal’s Barry Adams tested out the tool and offered up his initial thoughts and key strategies to survive the tool… and we’ve listed the highlights below.

💡 Insight - Generally, the tool seems promising. That said, its answers are almost too good in a way that might reduce click throughs to cited source websites. Adams says that the interface makes it simpler to ask AI Mode a follow-up question rather than click to a webpage.

Unlike AI Overviews, AI Mode will provide summaries for almost any query, including news-specific queries. However, also unlike AI Mode, the user adoption rate appears to be low. Beyond its initial growth, usage of the tab has dipped and now sits at just over 1% – half as popular as the News tab (which already isn’t that popular). Maybe people are just simply happy with AI Overviews.

So, if AI Mode becomes the new default Google result, how can you survive?

• Don’t focus heavily on optimizing for visibility in AI answers. Seriously. The CTR for cited sources is likely to be very low, so this is just wasted effort.

• Work on expanding your presence on Google’s Discover feed… but don’t work too hard. The unfortunate reality is that clickbait headlines and cheap takes always do well in the Discover feed, but that’s not a sustainable strategy.

• Grow traffic and income from more channels than just search. Google is the gatekeeper of most of the web’s traffic, but it’s not the only way to get views on your content. Consider trying out podcasts, social media, or newsletters (and we can even help with this!)

• Build a strong brand that is actively sought out by your audience. If someone wants to visit your website, they’ll come to you directly. Tune out all the noise and focus on turning brand strength into audience loyalty.

⚡️ Today’s Headlines ⚡️

🎥 LinkedIn launched a new integration with Adobe Express. The partnership will enable users to create video content using Adobe’s extensive array of creation tools and templates with specific elements designed for LinkedIn.

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✨ Meta launched AI video restyling tools in Edits. The new “Restyle” option uses AI understanding to completely alter the context of users’ video clips using a variety of preset AI prompts.

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📌 Pinterest added new AI-powered collages and discovery tools. Pinterest’s new AI-powered tools include collage generation, which groups your products into relevant collections based on user engagement, key trends usage, and more.

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