- Growth Daily
- Posts
- Thursday, June 11
If you’re in Germany, you might be able to sue Google for defamation in AI Overviews… at least that’s how I read today’s latest news.
😬 Prime Day moved to June. Most brands are still planning like it's July.
Levanta's exclusive benchmark report covers two years of Prime Day affiliate data – and some of it is surprising.
Commission rates within the same category vary by 10+ percentage points. The pre-event sales dip that hurt brands in 2024? Gone in 2025.
The brands that pulled ahead weren't spending more. They were running smarter affiliate programs before the event even started.
⚡️ Today’s Headlines ⚡️
✨ Google is adding Business Profile tools to the Gemini app. The new features include a direct connection to Google Business Profile and Business notebooks that will allow Gemini to pull reviews, customer questions, and performance data attached to the biz profile.
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👀 Meta is using off-site activity to customize feed & AI responses. The data, gathered from ad partners, will help Meta make its ad content, feed recommendations, and AI responses more personally relevant.
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😳 Google can be directly liable for false AI Overview claims. At least in Germany, according to the Regional Court of Munich who found that AI-generated summaries are Google’s own content and not protected as traditional search results are.
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💡 Today’s Insight 💡
🗞 TL;DR - Sure, SEO reports can be important. But if you’re just doing them because they feel like a thing you should be doing, you should stop and reevaluate. Many stakeholders read (or more likely, skim) these reports and still don’t know what should happen next. Search Engine Land outlines how you can improve your reports to help stakeholders tie the activity to real business outcomes.
💡 Insight - Too many dashboards are filled with rankings, traffic charts, and technical metrics that stakeholders can't easily use to drive business decisions. Search Engine Land’s key recommendation is to shift reporting from metrics to insights, impact, and actions. Instead of presenting dozens of KPIs, focus on the handful that directly influence business goals, such as qualified traffic, conversions, pipeline contribution, and revenue impact.
Context is also incredibly important here. To turn these reports into decision-making tools, stakeholders need to understand: What changed? Why did it change? What did the team do? What should happen next?
SEO teams also often overwhelm stakeholders with long lists of issues and opportunities. Instead, reports should clearly identify the highest-impact actions for the next 30-90 days and explain the expected business outcome of each recommendation.
Lastly, the article suggests expanding reporting beyond traditional traffic metrics to include visibility, conversions, and business impact, as clicks become a less complete measure of SEO success.
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