Thursday, July 31

🌟 Today’s Highlights:

• Reddit brings automatic bidding to Brand Awareness and Reach ad campaigns

• Meta added new follow-up messaging options for brands

• Here’s the ultimate list of experienced marketing specialists you can hire today

• 📊 Stat of the Day: Brands show up in 90% of Google AI Mode responses while brands are mentioned 43% of the time in AI Overviews responses. (Source: BrightEdge)

• 💡 Today’s Insight: How Google’s new AI Max ads are different

💡 Top 1% Marketing Talent on Demand

You need strategic execution that moves the needle, not generalist filler. With MarketerHire, you can plug in experienced marketing specialists in days, no months.

✅ Only the top 1% pass their rigorous vetting

✅ Quick matches let you get started in under a week

✅ Trusted by 6,000+ fast growing companies in all industries

Best of all? MarketingMax subscribers get $2k hiring credit & a 2-week, risk-free trial. So you got nothing to lose!

👉🏼 Hire Marketers Here

⚡️ Today’s Headlines ⚡️

🛡️ WordPress’ AI Engine plugin reported a major vulnerability. If you’re one of the 100,000 websites operating the plugin, you should be aware of the vulnerability which enables attackers with only subscriber-level authentication to upload malicious files when the REST API is enabled.

📣 Want to get featured in Forbes? Get great placements in Forbes, Business Insider, & many more with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here

💰 Reddit is expanding automated ad bidding options to more ad objectives. The new expansion brings automated ad bidding to both Brand Awareness and Reach focused ads in the app, which are now able to implement smart bidding solutions.

🎙️ Rethinking Discounts! Whether you’re in B2B or eComm, we break down smarter incentives that drive $$$ on YouTube, Apple, or Spotify.

📬 Meta added new follow-up messaging options for brands. In an effort to help brands maintain DM connections, business pages can now send key updates – or “utility messages” – on Messenger following purchases, events, or account activities.

💡 Today’s Insight 💡

How Google’s new AI Max ads are different

🗞 TL;DR - Google’s new AI Max search ad format has been spotted in the wild and it’s not the same as your average search ad. The ads feature longer headlines, pull content from blog posts (not just landing pages), and are driving higher ROAS.

💡 Insight - Here’s a screenshot showing what AI Max ads look like:

The key differences are:

• Headlines are longer than standard ad formats typically allow

• Sitelinks are dynamically generated, not manually input

• The ad pulls content directly from blogs, not just landing pages

AI Max is rewriting the ad playbook by automating bidding, targeting, creative assets, and content sources. While it’s all a huge innovative step for advertising, more automation means less control and potential risks related to brand safety, performance consistency, and user experience.

Expect more advertisers to audit their content libraries, test AI Max with/without final URL expansion, and watch ad previews more closely to see what’s being served. If nothing else, the new ads might hint at how Google’s AI is reading intent – largely in blog pages with depth of content or informational value.

⚔️ Your New Favorite Secret Weapons ⚔️

📳 Want more sales calls? We built the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads & Calls Here →

🎙️ Learn my AI MARKETING HACK for Sticky Lead Gen & Copywriting on Youtube, Apple, or Spotify

📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → Start your free trial here

🙏🏼 Real-time analytics made for eComm — behavior, attribution, heatmaps, and more → Get set up in just a few minutes, here!