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- Thursday, July 3
A friendly reminder that tomorrow is Independence Day here in the U.S., so our team is taking off for the holiday weekend to spend time with family, enjoy the summer weather, and probably eat too many hot dogs. Hope you have a good one! 🇺🇸🌭
We’ll be back in your inbox on Tuesday! ✌️
🌟 Today’s Highlights:
Meta’s new tool helps brands avoid Facebook Reels copyright takedowns
Threads added in-stream trending topic highlights
If you’re planning to work this holiday weekend, this might be your solution
📊 Stat of the Day: Google’s AI Mode returns different URLs 91% of the time for the same query. (Source: SE Ranking)
💡 Today’s Insight: Top 11 free SEO tools you should know about
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⚡️ Today’s Headlines ⚡️
💬 Meta is adding more Business Messaging features. The new features include Business AI chatbots in WhatsApp, calling and voice options for larger brands, and smaller tweaks to Business pages on WhatsApp and Messenger.
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🌟 Threads added Trending Topic highlights in-stream. The new feature showcases trending topics as a highlighted in-stream feature alongside relevant posts to emphasize key events and thoughtful conversations.
👀 Looking for an easy way to improve your landing page conversion rate? I just did a tear down of Logan's new LP with high-converting takeaways you can easily implement on YouTube, Apple, & Spotify →
✅ Meta added a Copyright Check into the Facebook Reels Composer. The new option is able to check the content of your Reel for possible copyright violations before you publish, as a means to help creators avoid potential restrictions on their content.
💡 Today’s Insight 💡
🗞 TL;DR - The reality of digital marketing in 2025 is that budgets are tight and no one wants to pay more than they have to. Whether you’re just starting out in the industry or you’re a seasoned vet, it’s always important to remember what free tools are at your disposal. There’s so many useful resources for $0.00, and you should be using them as often as possible.
💡 Insight - Here are the top 11 free SEO tools you should have in your regular rotation:
Google Search Console - the OG go-to free tool for a reason!
Bing Webmaster Tools - users have higher buying intent than Google
Ahrefs - free tier allows 3 verified domains and up to 5k URLs per crawl
Screaming Frog SEO Spider - free version crawls up to 500 URLs
Microsoft Clarity - unlimited recordings, heat maps, scroll maps, and funnel visualization with no per-site quota
Semrush - free tier offers one project and 5 keyword searches per day + free Backlink Audit tool
AlsoAsked - free tier offers 3 searches daily & scrapes Google’s ‘People Also Ask’ boxes to map into a visual tree
AnswerthePublic - two free searches per day
SEOquake - Chrome/Firefox extension that provides an on-page SEO audit, keyword density analysis, and social metrics
Google Business Profile and GBP Insights - good for local optimization, but don’t overlook for B2B firms running from serviced offices
Large Language Models (ChatGPT, Claude, Gemini, etc.) - free tiers can help generate keyword research, rapid content briefs, schema generation, and sanity checks
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