Thursday, July 23

🚨 Your CDP Is Broken (And You Already Know It)

Every report feels off. Your marketing team questions the data. Sales doesn't trust the attribution. And now you're supposed to feed this mess into AI systems?

GrowthBench specializes in diagnosing and fixing broken CDPs without blowing up your operations. They have more experience than any other firm because they've done nothing but Martech consulting for years (and they’ve seen it all).

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⚡️ Today’s Headlines ⚡️

🎥 Google Ads launched video campaign groups. The new groups allow advertisers to optimize YouTube reach and frequency across multiple campaigns to improve audience reach and avoid overexposure.

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🫥 Yope is building a private social network without algorithms or ads. The startup is leaning into a social platform centered on “micro communities,” or small groups where friends and family interact in private.

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🧐 TikTok’s new report found relevance is more important than volume. According to the findings, the brands winning today are the ones learning fastest from the people they serve, often referred to as ‘cultural intelligence.’

💡 Today’s Insight 💡

Social media engagement tips for growing brands (that are done winging it)

🗞 TL;DR - If you’re a one-person (or small) social team, chasing engagement can feel like a constant marathon. But social media scheduler Later argues that turning your engagement management plan into a system can help you scale the work and aim for actual, realistic ROI.

💡 Insight - As platform algorithms have been increasingly prioritizing meaningful interactions over passive consumption, engagement rate has become one of the strongest growth signals for expanding reach and building loyal communities. Reach tells you how many people saw something. Engagement tells you whether they cared.

Later recommends shifting from a broadcasting mindset to a conversation-first strategy. Rather than focusing solely on publishing content, brands should actively respond to comments, ask questions, encourage user participation, and create opportunities for two-way interaction. The article also emphasizes that engagement begins before publishing: understanding your audience, posting consistently, and creating platform-native content all increase the likelihood of meaningful interactions. Lean on strong content pillars to remember what your audience actually wants to talk about.

Another key takeaway is that community management is as important as content creation. Prompt replies, acknowledging followers, and engaging with creators and customers help strengthen trust while signaling to platform algorithms that your content is generating valuable discussions. You might benefit from using an automated tool, like Later or Sprout Social, to simplify the process. The article also encourages marketers to regularly analyze engagement metrics to identify which content formats, topics, and posting times resonate most with their audience.

Lastly, don’t treat engagement like a one-way ticket. Sure, it’s a great indicator of success, but you can keep riding that high to understand how to pivot your overall content strategy. Repeat what’s proven to be successful and continuously review what’s working or not working. Reward frequent engagers and turn them into a distribution channel.

Social media algorithms are rewarding engagement because it’s an indicator of authentic interaction. Feed into that.

🙇 How Can I Help You This Week?

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