Thursday, July 17

🌟 Today’s Highlights:

• Google Search added Gemini 2.5 Pro and AI Deep Search

• Threads is allowing users to sign up for an account using Facebook

• UGC curation doesn’t have to be complicated

• 📊 Stat of the Day: LinkedIn brands saw +129% engagement from cinematic, narrative-driven brand videos vs generic ads. (Source: LinkedIn)

• 💡 Today’s Insight: The best content formats to post on each social platform

😌 UGC curation made easy

We all know user-generated content can help expedite content creation, earn audience trust, and create loyal customers. But the process of curating it can be tedious and stressful.

That's where minisocial comes in. They make the process easy by connecting brands with their roster of vetted micro-influencers to create high-quality, ready-to-post content with just a simple campaign brief.

For a limited time, you can get my own expert brief builder with tips to optimize your campaigns when you try out minisocial.

⚡️ Today’s Headlines ⚡️

✨ Google Search updated AI Mode with Gemini 2.5 Pro and Deep Search. Google also added an agentic search feature of AI-powered local business calling to check on local pricing.

📈 The most effective & affordable SEO agency on earth - These guys are almost too good to be true, but I use them for all my projects. Multiple blog posts and backlinks every week starting at just $99/mo! 👉🏼 Start your free trial here

🔑 Threads is letting users sign up for an account using Facebook. The new option will enable users to sign up to the app by using their Facebook profile instead of cross-linking their IG account.

📣 Want to get featured in the world's largest publications? Get great placements in Forbes, Business Insider, & many more with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here

🎵 Facebook added music for text posts. The new sharing option allows users to add music, as well as new themed backgrounds for select artists, to Facebook text posts.

💡 Today’s Insight 💡

The best content formats to post on each social platform

🗞 TL;DR - Video seems to be the content format everyone is pushing these days… but is “more video” actually the golden answer people are making it out to be? Well, it’s not that simple. Social media scheduler Buffer analyzed millions of social posts from multiple platforms to find out which content formats really reign supreme on each network.

💡 Insight - Important to note that the metric for deciding which made “the best content format” differed depending on the platform and how it’s used.

On TikTok, obviously video really does reign supreme… it’s a short-form video-sharing platform. Videos earned 18% more views than text posts and 7% more than photos or carousels. That said, carousels and text posts are surprisingly competitive.

On Instagram, video does come out on top when it comes to median reach per post. Reels pulled in 39% more reach than carousels and a whopping 122% more than single-image posts. But in terms of median engagement, carousels came out on top with 12% more engagement than reels and 114% more than single-image posts.

On Facebook, pictures took first place for engagement with 35% more engagement than text posts and nearly 44% more than videos. Posts with links came in last with the lowest engagement of all content types on the platform.

On Threads, pictures surprisingly claimed first place with 0.6% more engagement than videos, 37% more than posts with links, and 60% more than text posts.

On LinkedIn, carousels (document posts) earned 278% more engagement than videos, 303% more than images, and a giant 596% more than text-only posts. That said, LinkedIn has been strongly pushing video posts as a way to grow followings in 2025.

On X, text posts are still gold, seeing 30% more engagement than videos, 37% more than pictures, 53% more than link posts, and 113% more than retweets.

⚔️ Your New Favorite Secret Weapons ⚔️

🙅🏻‍♀️ “Lead Gen” Doesn’t Work Anymore. Clicks aren’t customers. So we built the trust engine that warms leads up and books calls on autopilot. Real system, real results… used by 40+ businesses. Get More Quality Leads & Calls Here →

📈 The most effective & affordable SEO agency on earth - These guys are almost too good to be true, but I use them for all my projects. Multiple blog posts and backlinks every week starting at just $99/mo! 👉🏼 Start your free trial here

🙏🏼 Finally, web analytics built for eComm! Heatmap's new tool gives real-time data, behavioral, and attribution insights that actually make an impact. Get set up in just a few minutes, here!