Thursday, July 10

🌟 Today’s Highlights:

• Meta added new management options to third-party platforms

• Your Instagram posts may now searchable on Google

• You need a CRM that doesn’t give you a headache

• 📊 Stat of the Day: Threads has reached 115.1 million daily active users and is on track to catch up with X’s 132 million. (Source: Similarweb)

• 💡 Today’s Insight: Is your influencer strategy driving real results in 2025?

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⚡️ Today’s Headline ⚡️

🙌 LinkedIn is providing more analytics data to third party platforms. The new set of Member Post Analytics APIs make it easier for brands to manage LinkedIn strategy with follower insights, performance numbers, and video analytics accessible in your social scheduler of choice.

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🤩 Instagram content from professional accounts will now appear on Google. Starting July 10, public posts from Instagram business and creator profiles will be indexable by Google and other search engines by default. The feature will allow photos, videos, carousels, and reels to appear in organic search results.

👌 Finally, web analytics built for eComm! Heatmap's new tool gives real-time data, behavioral, and attribution insights that actually make an impact. Get set up in just a few minutes, here!

🔧 Meta expanded its marketing API with creator tools & expanded post capacity. The new update adds a Recommended Creator Content feed, dynamic identity optimization for ads, and expands third-party posting limits to 100 posts/day across Instagram and Facebook.

💡 Today’s Insight 💡

Is your influencer strategy driving real results in 2025?

🗞 TL;DR - If you’re building out your influencer marketing program, it’s time to look beyond the big follower metric. Later’s 2025 benchmark report shows that micro and mid-tier creators consistently drive the best engagement-to-cost ratio because they have a super engaged community. Instead of partnering with a mega creator for a one time collab, build your strategy around long-term partnerships and platform mix.

💡 Insight - What’s driving the shift toward micro and mid-tier creators?

👉 Higher ROI, lower cost. Mid-tier creators consistently deliver meaningful engagement (saves, shares, clicks) without the celebrity fees. Their niche audiences are loyal and their content is more relatable which makes brand partnerships more authentic instead of coming across like an ad.

👉 Long-term partnerships = real impact. Brands that work with the same creators over multiple campaigns build trust, increase the recall value and slowly integrate themselves with the creator’s audience, rather than feeling like a fleeting sponsored moment.

👉 Platform-first strategies. With a handful of smaller creators picked for different primary platforms, you increase your chances of connecting with the buyer. TikTok drives discovery, Instagram builds brand vibe, YouTube offers in-depth reviews and Pinterest drives curation. Instead of cross-posting everywhere, find the right creator-platform fit to maximize the content’s potential.

Followers don’t translate into clicks. Invest in building real relationships with influencers who understand your audience and treat them as a strategic/creative partner who drives meaningful, long-term impact for your brand.

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