Want me to tap into my network & introduce you to your Dream Agency at absolutely $0 cost? As a former 7-figure agency owner & client to dozens of agencies in my career, let me help you here!

🧠 Stat Of The Day 🧠

63% of financial advice on TikTok is misleading, though videos with the hashtag #wealth have been viewed 55 million times in the last month. (Source: WallStreetZen)

2024 growth targets keeping you up at night? I’ve got you covered. We’ve been following these 9 Goals for the Modern B2B Marketer to get the year off to the right start.

Using expert perspectives, industry data, and tech trends from 2023, we’ve compiled goals to keep top of mind as you build a modern, impactful marketing program for 2024.

Book a call with the team to see how OOH can help you achieve your 2024 goals:

⚡️Today’s Headlines⚡️

⏳ TikTok’s testing 30 min long video uploads

✂️ Google’s new Gemini-powered tool helps quickly build & scale ads

📝 Threads is so close to launching post drafts

 🤩 BeReal is letting brands and celebrities join starting Feb 6

🦾 Google Chrome gets an AI writing assistant & more new features

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

🚨 FREE AGENCY EVENT - If you're an agency owner, don’t miss my "3 Ways To Boost Agency Profitability" free event happening live TOMORROW! RSVP here.

🎁 ETSY AI - Small biz marketplace Etsy just launched a new AI-powered feature called “Gift Mode” which matches users with tailored gift ideas based on quiz prompts. AI is a great matchmaker.

🍋 NEW SOCIAL - TikTok’s sister app Lemon8 is tried so hard to get users over to the app and grew downloads by 160% in FY23 H2. Now, they’re hiring influencers to build on the momentum.

✨ Today’s Insight ✨

How to grow on Threads

📰 TL;DR - Threads now has approximately 160M MAUs, but it’s growing rapidly. Social media scheduling platform Buffer just released a guide with tactical tips on how to grow on Threads.

💡 Insight - Here are some of our favorite tips from the article:

• Let your followers in other places know you’re on Threads. Also, with Threads’ integration with Instagram, you probably won’t start on Threads with 0 followers.

• Be authentic and helpful. You’re not going to find the same success with “quick hack” content like you might have found on Twitter/X.

• Similarly, don’t be overly promotional. According to the experts, “Promoting things for the sake of it doesn’t seem to yield engagement or much growth.”

• Jump into the comments. Threads really thrives on authentic user-to-user conversations. Take a load off from creating unique, new, original content and engage with others!

*Want to get in front of 100,000+ Founders & Marketers? Click here…