Thursday, January 22

🌟 Today’s Highlights:

• Meta’s expanding Threads ads to all users worldwide

• X published its AI-powered algorithm to GitHub

• This is the tool you need for simpler, easier, effective SEO in 2026

• 📊 Stat of the Day: 75% of ChatGPT users rely on ‘keywords’ for local services. (Source: Sagapixel)

• 💡 Today’s Insight: How to get the most out of every piece of content you create

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⚡️ Today’s Headlines ⚡️

🧵 Meta is expanding Threads ads to all users worldwide. The rollout begins next week and will continue for several months. Advertisers have access to extend campaigns to Threads through its Advantage+ program or manual setups.

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🔗 The same URL in AI Overviews & blue links counts as one Google Search Console impression. The clarification comes from Google’s Search Relations lead that the URL counts as a single impression, not two.

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⚙️ X published its AI-powered “For You” feed algorithm. The latest algorithm code is available for viewing on GitHub and is now managed by xAI’s servers, which aim to customize its predictions based on a user’s personal preferences.

💡 Today’s Insight 💡

How to get the most out of every piece of content you create

🗞 TL;DR - Work smarter, not harder this year. That means squeezing as much value out of your content as you possibly can before creating something entirely new. Buffer has the ultimate guide to content repurposing to adapt your existing assets into new formats for different platforms.

💡 Insight - With a couple of tweaks, you can use your content again, saving both time and energy that could be used to engage with your audience or focus on strategy. Content repurposing can help you expand your content’s reach, create more content without burning out, and boosts your SEO efforts.

Here are Buffer’s key takeaways to repurposing content:

Use different methods. Crossposting content as-is, reposting repeat content on the same channel, and repurposing adapted content into new formats all provide different benefits. Try them all out!

Integrate repurposing into your workflow. Many brands repurpose content occasionally, but the key to doing it often is making it a part of your initial content creation process to make it easy and habitual.

Focus on quality over quantity. You don’t need to be on every channel. Instead, focus on platforms where your audience is active and where you have the bandwidth to maintain quality.

Start with the 5-to-1 rule. Aim to create at least five smaller social media posts from every single long-form piece of content.

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