Hey there,

Have you heard that Gen Zers are becoming fascinated with “pre-internet” life? They’re apparently turning to “vintage” TV shows like Friends and Seinfeld to take a look at what life was like without smartphones. Brb, checking myself into a nursing home…

🧠 Stat Of The Day 🧠

Traffic to news sites from Facebook fell 48% in 2023 while traffic from X declined by 27%. (Source: The Reuters Institute)

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⚡️Today’s Headlines⚡️

🧪 Instagram is testing an option to create your Friends’ story

🛍️ X is partnering with Shopify to promote products in app

🛒 Instacart is pitching advertisers on Google Shopping ads

🏆 TikTok wants to help brands tap into the Paris Olympics conversation

😬 Looks like X is full of Verified bots

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🛠️ Things Worth Checking Out 🛠️

🌟 FREE EVENT - If you're an agency owner, don’t miss my "3 Ways To Boost Agency Profitability" free event happening live Friday Jan 26th! RSVP here.

🚫 SEO MYTHS - Google yet again wants SEO pros to know that there’s no “perfect page” formula that websites need to follow to rank well. Learn more about the popular SEO myths.

💰 AFFILIATES ARE OUT - Creators and influencers don’t like affiliate programs anymore. According to a new survey by The Motherhood, nearly 94% said they’d prefer to work for a flat-fee stipend.

💬 TINDER FOR WORK - Slack is rolling out a new feature soon called Catch Up, which allows you to swipe left or right to read/unread a message. A whole new meaning to “swipe left.”

✨ Today’s Insight ✨

Using Reddit for product research

📰 TL;DR - Reddit just shared new insights this week at CES 2024 including the concept that Redditors are using the app to find relevant product recommendations while other platforms are being overrun with AI-generated and paid endorsements.

💡 Insight - Users added “Reddit” to Google searches 32B times in 2023. Consumers want insights from real people as opposed to influencers or digital articles. If you’re curious what people are saying about your brand, consider turning to Reddit.

Reddit’s recent user study showed:

• 17% of consumer electronics recommendations in the app are in the discovery stage

• 66% of beauty recs are also in the discovery stage

• 52% of auto recs happen at the consideration stage

• 20% of consumer tech purchases see the most recs during the decision stage

And it’s not just UGC that’s popular on the platform. The study showed 79% of people would be interested in seeing brands share information about their products on Reddit.

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