Happy Leap Day! To those of you celebrating a long-awaited birthday or anniversary today… we hope you have an extra special celebration today 🎉

🧠 Stat Of The Day 🧠

In about 4 million years, leap days will be unnecessary, and the calendar will contain exactly 365 days for a time. (Source: Big Think)

🏆 Hire From The Top 1%

The difference between the brands absolutely crushing it and the ones struggling to get by? The brands crushing it work with the top 1% of talent & agencies.

Well, lucky for you finding a top 1% marketing agency is as easy as 1-2-3 with the new 100% free agency matching quiz. It pairs you with a top 1% agency, perfect for your needs & budget, in 60 seconds, 100% free!

⚡️Today’s Headlines⚡️

👀 You can view Quoted Posts again in X

✉️ Substack’s getting a private DM feature

🎵 Adobe’s new generative AI tool is the ‘Photoshop’ of music editing

✂️ YouTube’s coming after TikTok’s editing tools with new Create app

🛍️ TikTok is adding a feature to suggest similar products in TikTok Shop

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

🤩 INFLUENCERS - Discover the real influencer seeding secrets, with playbooks, templates, and videos. Let influencers promote your brand on autopilot. Get your custom influencer strategy by booking a call today.

🍳 NEW SOCIAL - There’s a new social media app in town… Yolk has no text but allows users to swap custom live stickers to interact. Maybe the weirder the better?

🥸 AI OR REAL? - A new study from the University of Notre Dame found that social media users struggled to identify AI bots in political discussions. That shouldn’t be worrisome at all.

✨ Today’s Insight ✨

There are over 5 billion social media users worldwide

📰 TL;DR - A new report from We Are Social and Meltwater on social media and digital trends worldwide found that active social media users have passed 5.04 billion, equivalent to 62.3% of the world’s population – an annual growth of 5.6%. The report has a bunch of interesting stats to help us understand the current state of internet usage.

💡 Insight - Here are some of our top takeaways from the report:

• The typical user now spends 6 hours and 40 mins online each day with 2 hours and 23 mins per day on social media and uses 67 platforms each month

• TikTok has the highest average time per Android user of any social platform globally, with 34 hours per month

• Instagram takes the spot as the world’s favorite social platform with 16.5% of internet users between ages 16-64 considering it their top platform

• Digital ad spend grew by 10% YoY to $720 billion, social ad spend increased by 69.3% to $207 billion, and influencer marketing increased by 17%

• The typical internet user now spends 17 mins less per day watching TV content than they did last year – a decline of 8.2% YoY

*Want to get in front of 100,000+ Founders & Marketers? Click here…