- Growth Daily
- Posts
- Thursday, August 7
It’s that time of the quarter again where we shamelessly ask you to take our (brief!) Q3 audience survey and tell you that, if you do, you’ll have a chance at winning a $1000 gift card. Just in case you forgot.
🌟 Today’s Highlights:
Google says Pew Research study on AI Overviews impact is wrong
Instagram copies Snapchat’s Maps feature
This is the last CRM you’ll ever need
📊 Stat of the Day: Total AI-referred sessions jumped +527% between January and May 2025. (Source: Previsible)
💡 Today’s Insight: Influencer marketing is bridging the gap between search & social
🛑 The Last CRM You’ll Ever Need
Switching CRMs sucks... but staying with the wrong one costs more. Especially when your CRM charges you more for adding users, contacts, & features!
Well our friends at Unlimited crm make it painless:
✅ Every (non AI) feature, user, & contact... forever
✅ Flat $297/mo month-to-month subscription
✅ Free done-for-you migration
🏆 And: Real humans helping you 24/7, no tickets or bots
It’s a CRM + email, SMS, bookings, automations, tracking, & content generation tool... all wrapped into one!
My favorite part? The free migration and 1-on-1 onboarding.
⚡️ Today’s Headlines ⚡️
🤔 Google says AI in Search is actually driving more queries & higher quality clicks. The company’s latest statement from Google Search head Liz Reid is in large opposition to last month’s Pew Research Center report that Google’s AI Overviews has killed web traffic.
🐌 Still stuck trying to find the right marketer(s)? Let MarketerHire do it for you! Top 1% talent. Vetted. Fast. Risk-free. $2,000 credit this month only → Hire Instantly Here
🗺️ Instagram is copying Snapchat with ‘Instagram Map.’ The latest feature rollout, which allows users to share their most active recent location with others and discover location-based content, also includes a new ‘Reposts’ tab on profiles.
📊 Need More Growth? Most marketing agencies suck that’s why thousands of brands trust AgencyReviews.io to find a truly vetted, been there done that, marketing agency! Find your perfect match in 60 seconds at AgencyReviews.io
💪 Google Ads now counts sitelinks toward ad strength in PMax. Sitelinks can boost engagement by offering users more paths to convert and now appear in the asset group interface alongside images, videos, etc. as part of the Performance Max ad strength calculation.
💡 Today’s Insight 💡
🗞 TL;DR - In the last year, influencers and creators have broken out of their lanes of UGC and social media to help shape search results. Creators are showing up in Google’s “short videos” tab, AI Overviews, and AI Mode. Meta has even allowed all photos and videos from its platforms to show up in search engine result pages. So, you might want to rethink your preconceived notions of what makes up an influencer marketing strategy.
💡 Insight - According to Chris Camacho, CEO at Chiel UK agency, “We’re entering an era where where content must serve two audiences simultaneously, humans and machines. That shift requires a very different mindset.”
But it’s not just assigning influencers the classic SEO keyword stuffing strategy. SEO and social pros need to work together on a framework for UGC and influencer marketing that prioritizes conversational tone and natural language with search-friendly captions, alt text, and location tags.
Think: “What’s the best pizza in New York City?” vs “NYC pizza”
Not only does it provide search value and extend the shelf life of content, but it can help your brand get picked up by popular AI-powered chatbots and boost your brand’s visibility.
As search becomes more about discovery and visibility, SEO-driven influencer content provides a longer-tail plan that helps build brand perception and trust as well as performance. Influencer marketing offers an opportunity for collaboration and blurred lines between social and SEO – or as Hofit Mallachy, head of SEO at Moburst, says: “It’s like SEO and social are finally shaking hands.”
🙏🏼 You can now read my newsletters on Meco
⚔️ Your New Favorite Secret Weapons ⚔️
📳 Want more sales calls? We built the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads & Calls Here →
🤯 Logan Breaks Down how to get 5X MORE IDEAL BUYERS to show up to your webinar on this week's episode, now available on YouTube, Apple, or Spotify
📈 Weekly blogs + backlinks for $99/mo — this SEO team is my go-to for every project → Start your free trial here
🙏🏼 Real-time analytics made for eComm — behavior, attribution, heatmaps, and more → Get set up in just a few minutes, here!
Want more from me, personally?
🎙 Check out my podcast, 10 MINUTE MARKETER on Spotify, Youtube, or Apple Podcasts
📣 Partner with me to get your product/service in front of my audience here
🤝 Hire me to audit your marketing strategy or as a Fractional CMO here
👋🏼 Invite me to speak at your upcoming event here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.