Thursday, August 21

🌟 Today’s Highlights:

• Meta’s latest feature uses AI to translate voice audio in videos

• Snapchat rolled out a new feature for its premium members

• No gatekeeping - a unified solution for shipping and inventory does exist

• 📊 Stat of the Day: ChatGPT crossed 52.2 million unique visitors in June marking a 180.6% YoY growth (Source: Comscore)

• 💡 Today’s Insight: Scaling social content with AI the right way

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⚡️ Today’s Headlines ⚡️

🎤 Meta rolls out AI-powered audio translations for videos. Starting this week, the new feature will allow users to have the voice audio in videos translated from English to Spanish and vice versa, with more languages coming soon.

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 👻 Snapchat is rolling out ‘Buddy Passes’ for Snapchat+ members, in an attempt to boost membership. This perk allows Snapchat+ subscribers to give their friends free access to the upgrade to the app for seven days.

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👀 Instagram is considering adding ‘screenshots’ to its metrics. Move over saves and shares, there could be a new KPI in town. In a recent Q&A, Adam Mosseri answered a user inquiry about tracking screenshots on the app as an engagement metric to measure resonance on an even deeper level.

💡 Today’s Insight 💡

How to use AI to scale content without sacrificing quality

🗞 TL;DR: Social media managers’ biggest challenge is balancing quality with quantity. AI is not going anywhere, so let’s use it to scale without burning out or having a concerning screen time. There is an art to pairing automation with human creativity and that sweet spot is the new goal because it allows brands to post more consistently, repurpose faster, and use saved time for strategy and community-building.

💡 Insight: AI can help brainstorm post concepts, generate script drafts, repurpose videos into multiple formats, and help with captions tailored to different platforms. However, you still need a human creative to elevate the productive output into a post that resonates. Leave the editing, fact-checking, and adding brand voice to the experts.

It’s not about automating a whole job, or even a 50-50 effort, but learning how and where to combine AI’s speed with human judgment to scale without losing authenticity. Everyone’s feed is full of brands trying to push AI-generated content, and instead of focusing on the actual message that the content is trying to send, audiences are laser-focused on figuring out whether it’s real or robotic. Embracing transparency and letting your community know when you use AI is just another way to build trust.

🔑 Takeaway: What Photoshop is to graphic designers, AI is to marketers - a tool, not a replacement. Disclosure is also important for authenticity. Growth teams that build AI-assisted content systems will be able to produce more, in less time, and keep their focus on high-value creative strategy.

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