Thursday, August 20

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⚡️ Today’s Headlines ⚡️

🌍 ChatGPT Ads are expanding to 31 European countries. The expansion is the feature’s biggest group of new markets yet, giving access to Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands and Austria.

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✨ Microsoft Advertising is rolling out AI Max globally for Search campaigns. The update brings a new suite of AI-powered targeting, creative and landing page capabilities to Search campaigns.

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✌️ OpenAI seems to be backing away from Reddit. Up until August 8, Reddit regularly appeared in responses generated by ChatGPT, but now it’s cited in about 0.5% of all responses according to recent data.

💡 Today’s Insight 💡

JavaScript links can make your pages invisible to AI search

🗞 TL;DR - A new 41-day experiment in Search Engine Land uncovered a growing technical SEO problem for AI search: important links and pages can effectively become invisible when they’re created or exposed only through JavaScript. Pass this one along to your technical SEO team!

💡 Insight - Traditional search engines such as Google have sophisticated rendering capabilities, but many AI crawlers primarily process the initial HTML response rather than executing JavaScript.

That matters because links are a primary discovery mechanism. If an important internal link only appears after JavaScript executes (or if a key piece of content is loaded dynamically) an AI crawler may never discover the destination page or understand the information on it. Interactive menus, filters, tabs, accordions and web apps can essentially create an AI visibility gap even when everything looks perfectly normal to human visitors.

The implication is not “stop using JavaScript.” But marketers and developers should ensure that critical content and links exist in the server-delivered HTML, while JavaScript remains responsible for enhancing the user experience. This is increasingly important as AI search systems retrieve content at the fragment level and may not render pages the way Google does.

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