Thursday, August 15

🌟 Today’s Highlights:

• You can use your third-party social scheduler for long X posts now

• Threads launched an analytics dashboard on desktop

• Say goodbye to Crowdtangle

• 📊 Stat of the Day: X is expecting to take in roughly $2 billion in ad revenue this year, down from $4.5 billion in 2021. (Source: Axios)

• 💡 Today’s Insight: How to generate 10x more leads

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💡 Today’s Insight 💡

How to generate 10x more leads

🗞 TL;DR - I scaled my agency to over 7 figures in annual revenue, and so did my friend and fellow agency co-founder Phillip Rivers. Together, we sold our agencies for over $12M. Wanna know how we did it? I’ve listed out the top takeaways below, but to get the full strategy, you’ll have to join us in NYC on Thursday, August 29. (Tickets are still 50% off if you act now!)

💡 Insight - Here are our five key lead generation strategies that we’ll be diving into on August 29:

• Analyze the gaps in your game. What makes Kobe, Jordan, and Tiger great? They recognize their gaps and work relentlessly to strengthen those weak points.

• Understand your Carrot. What will get your target clients to jump at the opportunity to work with you? I grew my agency on the back of a 12 word tagline that spoke to my innate business desires, and that’s how I differentiated my agency from competitors. We’ll help you find your “Carrot” at the event, so RSVP here.

• Establish your Organic Halo. This is how Phil and I generated 10+ booked calls per month (even without thousands of followers). This is what makes people want to work with you even before you jump on a sales call.

• Create your ‘Book a Call’ Funnel. 2% of the market is ready to buy at any given time, which is why it’s vital to craft a funnel that’s straight to the point and speaks to buyers directly.

• Start your Newsletter Funnel. This is single handedly the best way to generate quality leads at scale and convert window shoppers into customers. You’ll get templates and step-by-step instructions for implementing this into your agency easily.

Want to take action on these strategies? Sign up to join us in NYC on August 29, and we’ll walk you through all of these directly so you can spend more time enjoying your new, warm leads.

🛠 Things Worth Checking Out 🛠

🥰 WARM LEADS - Are cold emails failing? It's time to switch tactics. BIG FISH creates magnetic content that attracts, warms, and converts ideal clients fast. See if you’re a good fit here →

🛫 TIKTOK BUYS - Would you buy a plane ticket on TikTok? Southwest Airlines thinks some people might. Their latest ad campaign sponsored 10 creators in an attempt to sell plane tickets to the youths.

🤔 REDDIT USERS - Reddit has an interesting problem. It’s at the top of Google Search results after a series of algorithm updates, but a major amount of visitors to the site don’t have official accounts.

⚡️ Today’s Headlines ⚡️

📝 X updated its API to allow long-form post creation via third-party apps

📊 Threads launched an analytics dashboard on desktop

📈 X Premium users also got access to advanced analytics

✌️ CrowdTangle, the FB & IG analysis platform, is going away this week

🥴 xAI’s new AI image generator doesn’t seem to have many guardrails

Want more from me?

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