Thursday, April 4

Today's top marketing news, tips, & tools

Someone who’s really into astrology needs to tell me if today’s 4/4/24 date means anything… if nothing else, it looks pretty cool.

🧠 Stat Of The Day 🧠

50% of consumers can correctly identify copy that is AI-generated. (Source: Bynder)

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🚨🎙 You Don’t Want To Miss: “How To Make Millions With Memes & Newsletters” on YouTube, Spotify, or Apple 

⚡️Today’s Headlines⚡️

WhatsApp, Messenger, and Instagram had a global outage yesterday

😕 IG’s Mosseri says follower counts aren’t an indicator of a good account

🎥 Facebook launched their TikTok-like vertical video player

🖌️ Paid ChatGPT users can now edit AI images with DALL-E

🛡️ Patreon is copying Reddit with new community moderation feature

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🛠️ Things Worth Checking Out 🛠️

🤫 LEARN MY SECRETS - I'm hosting a free live webinar on 3 Secrets To Generating Leads With Your Own Newsletter on April 11th, RSVP here.

💰 NEW REV STREAM - Unlock revenue from your email list by turning it into a revenue-generating newsletter. The Newsletter Team's Accelerator is exactly what you need to make that happen! Apply here.

🗣️ NYTIMES AUDIO - As many pubs are talking about print journalism dying, the New York Times is doubling down on digital solutions. Soon, most of its articles will be listenable with automated voice narration.

Today’s Insight

📰 TL;DR - It’s a small lever to pull in your content strategy, but a really good Instagram Stories presence can make your brand stand out on social media. IG Stories make it easy to stay in touch with your audience, and IG has some tips on how to take your Stories to the next level.

💡 Insight - Try out the ‘Add Yours’ Sticker and Templates. These allow anyone to contribute to a public story thread that you create. Consider creating your own custom prompt or jumping on a popular one.

Mention someone after you post a story. Tagging other accounts in your stories is an easy way to engage with others and allow them to add your post to their story to reach their unique audience. If you forgot to tag someone, just tap the three dots to “More,” then “Add Mention.”

Make a collage with the Layout function. Add multiple photos and edit them together using IG’s seamless Layout collage tool.

Fill the background with a solid color. This one is an easy one and instantly makes your Stories more brand-focused and cohesive. Open any photo in the Stories feature, tap “Draw,” use the color picker to find the right color in the pic, then press and hold on the screen to fill. This one’s one of my faves!

Check out more standout Stories tips in Instagram’s blog post here!

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