Thursday, April 30

🌟 Today’s Highlights:

• Amazon is launching an AI-powered audio Q&A experience on product pages

• Snapchat is launching sponsored AI chatbots

• These prompts can help you shortcut your entire ads workflow

• 📊 Stat of the Day: Gartner predicts that more than 40% of agentic AI projects will be canceled by the end of 2027. (Source: Gartner)

• 💡 Today’s Insight: Why your Instagram strategy stopped working (and how to fix it)

🧠 The Exact Prompts That Separate "AI Didn't Work for Ads" From "AI Runs Half Our Production"

We've all been there: you open your ad account Monday morning knowing you need new creatives. By Thursday, you've got maybe 3 live.

Superscale compiled 100+ prompts marketers use inside its Superscale agent to shortcut the entire workflow: competitor research, ad creation, and bulk iteration.

Example: "Find and analyze my competitors' best-performing ads. Create 15 variations, changing one element at a time."

👉 Get the free prompt library

⚡️ Today’s Headlines ⚡️

🗣️ Amazon launched an AI-powered audio Q&A experience on product pages. The new feature allows users to ask “AI-powered shopping experts” questions about products and receive conversational audio responses generated in real time.

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💬 Snapchat is launching sponsored AI chatbots. The new ad option, an extension of Sponsored Snaps, brings sponsored AI chatbots into users’ inboxes to appear among the ad recipient’s other Snaps.

💸 Spending on ads but not seeing real ROI? Your ads effectiveness, campaign structure, and/or landing page conversion rate are likely the issues. We’ve generated $100,000,000+ fixing all of these & more. Free ads audit here →

🔮 Google Ads is testing a way for advertisers to preview the impact of a change. The “preview impact estimates” feature lets users estimate the impact of changes such as adding specific negative keywords.

💡 Today’s Insight 💡

Why your Instagram strategy stopped working (and how to fix it)

🗞 TL;DR - Your Instagram strategy didn’t fail because of the algorithm, it failed because user behavior fundamentally changed. People now scroll faster, follow fewer accounts, and only engage with content that earns attention immediately. Later outlines how the algorithm changed and what you can do about it, and we’ve got the highlights below.

💡 Insight - Instagram’s algorithm now reflects the shifts in user behavior, prioritizing signals like watch time, likes per reach, and especially shares (sends).

Three major behavioral changes are driving performance:

1. Users are more selective. Your profile is now a “pitch.” If your content isn’t clearly valuable within seconds, they won’t follow.

2. Attention is scarce. Content is tested on a small audience first. If it doesn’t hook quickly, distribution stops.

3. Sharing is the top growth signal. DM shares drive reach beyond your audience, making them more valuable than likes.

The biggest mistake brands make is posting more to fix declining reach. Volume doesn’t solve weak content, it amplifies it. Instead, top-performing accounts win with clear positioning, stronger hooks, and higher-value content.

Here’s what you can do to optimize for this algorithmic focus:

• Shift from volume → value. Fewer, higher-quality posts outperform high-frequency, low-impact content.

• Win the first 3 seconds. Treat every post like an audition. If it doesn’t hook instantly, it won’t scale.

• Optimize for shares (not likes). Create content people need to send (useful, relatable, or insight-driven).

• Define a clear POV. Don’t just pick a niche, build a distinct, repeatable perspective people follow for.

• Think “who would send this?” If you can’t answer that, the content likely won’t grow.

🙇 How Can I Help You This Week?

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