Thursday, April 24

🌟 Today’s Highlights:

• Threads now has ads globally

• Meta added new updates to Meta Verified program to curb fakes

• Here’s how to build trust with your audiences

• 📊 Stat of the Day: In the two months since TikTok’s relisting on both US app stores, downloads have surged 60% vs the pre-delisting period. (Source: Sensor Tower)

• 💡 Today’s Insight: How to make the right content for each stage of your marketing funnel

🦋 How to Transition from Hit & Run Marketing → Trust-Building Marketing

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💡 Today’s Insight 💡

How to make the right content for each stage of your marketing funnel

🗞 TL;DR - Who doesn’t love a good marketing funnel? If you’re reading this newsletter, you’re probably a funnel fan too. But often, when creating content, we forget the funnel and try to reach every single buyer with every piece of content. By optimizing your content to target an individual funnel, you’ll actually make the most of each content opportunity instead of trying to find a one-size-fits all solution.

💡 Insight - What content works best at each stage of the funnel? We’re so glad you asked.

At the top of the funnel, you should be focused on creating brand awareness. Top of funnel (ToFu) content should educate, inform, and engage. ToFu content might include:

• Blog posts addressing target customers’ common struggles

• Infographics showcasing industry statistics

• LinkedIn posts sharing quick strategy tips or solutions

• Short videos explaining industry trends

The middle of the funnel is the consideration stage. Middle of funnel (MoFu) content should build trust and provide information prospective customers need to evaluate their options. MoFu content might be:

• In-depth guides with tips

• Case studies highlighting customers’ success with your product

• Detailed social media posts exploring specific challenges

• Comparison charts showing how your product differs from competitors

The bottom of the funnel is your time to reach the decision-maker and push them to make a purchasing decision. Bottom of funnel (BoFu) content should help convert prospects into customers by offering the final information or reassurance they need. BoFu content may include:

• Free audits, trials, or strategy consultations

• Testimonials from satisfied customers

• Live demos

• Discounts or coupons

⚡️ Today’s Headlines ⚡️

✅ Meta added new features to Meta Verified. The new features aim to help verified businesses and users protect their accounts from impersonation including an Advanced Original Content Protection label, a new verified badge, and new ways to engage with audiences.

🤔 Your Ad Here? I have generated some amazing results for our ad partners. So, if you want to get in front of 200,000 (mostly B2B) decision-makers simply 👉🏼 Fill out this short form and get in touch today!

🌎 Threads now has ads globally. The launch comes after months of testing, and now eligible advertisers can reach Threads’ 320M+ monthly active users. The new ad placement will be switched on by default for all new ad campaigns using Meta’s Advantage+ or Manual Placements, but opt outs are coming.

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📊 Meta added Incremental Attribution to ads. The new attribution setting can be found under ‘see more settings’ in the Maximize Conversions performance goal and is optimized to focus on conversions that wouldn’t have happened if people hadn’t seen your ad.

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