What’s your go-to small talk topic? For me, it’s the weather, but I feel like I could do a better job at mixing it up with something unique.

🧠 Stat Of The Day 🧠

77% of Google’s 2023 revenue was generated from advertising. (Source: Google)

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⚡️Today’s Headlines⚡️

🇪🇺 Meta’s ‘consent or pay’ model might get removed from EU

🇵🇰 X is now banned in Pakistan due to political turmoil

🗒️ TikTok Notes, the app’s Instagram competitor, is testing now

✨ LinkedIn’s new Premium Company Page will include AI content tools

👀 Will Elon Musk bring back Vine?

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

🪄 MESSAGING - Conjointly helps brands determine what their customers like/dislike, which combination of messaging converts best, & what drives increased price perception! Learn how for free here.

📈 DATA - I've used Databox since 2018 to consolidate all of my marketing metrics into one easy-to-read dashboard & morning email. Get your free VIP set-up call here :)

🎫 TIKTOK TICKETS - TikTok signed a new partnership with ticketing provider AXS to let TikTok users discover and buy tickets to live events. Sounds like a natural partnership to me.

✨ Today’s Insight ✨

Let’s talk about AirChat

📰 TL;DR - AirChat, the newest social media network from AngelList founder Naval Ravikant and former Tinder product exec Brian Norgard, has been gaining a lot of steam recently. The app encourages users to “just talk,” like X meets voice notes or Clubhouse. But does it have a future?

💡 Insight - Depending on who you ask, AirChat is either the next big thing or the next thing to fail. It’s hard to imagine a world where AirChat accomplishes what Clubhouse couldn’t, but they are different apps. Clubhouse, while being an audio app, was led by user-curated rooms, where a lack of community moderation led to its downfall. AirChat is more of a traditional social network in that regard, so maybe it has a chance.

But it’s possible that users just don’t want to use their voice to create content. While some love Apple’s audio message feature to communicate with friends, it’s not seeing the wide adoption that text-based messaging has. That doesn’t bode well for social networks built on the hope that people want to use audio messaging.

Airchat does have the benefit of including automated captions to the voice posts, which allows people to read instead of listen. But the accuracy of those captions might be a concern, which is increasingly important in a world where a growing majority of users are listening to audio with open captions. Time will tell whether or not the app thrives, but not many experts are optimistic.

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