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- Thursday, April 17
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🌟 Today’s Highlights:
TikTok is taking one step closer to in-app business listings
LinkedIn expanded its contextual video promotion ad placement
Hiring SDRs or salespeople? You need to check out this resource
📊 Stat of the Day: Adding links to LinkedIn content boosts engagement by 13%. (Source: Metricool)
💡 Today’s Insight: A 4-step workflow to edit AI-written content
🌎 What are companies like Google, IBM, and RingCentral doing in South Africa?
If you’re hiring SDRs or salespeople in 2025 listen up! Some of the world’s biggest tech companies are outsourcing their cold calling and SDR teams to South Africa and it’s not hard to see why.
💡 Over 5 million people speak NATIVE English in the country and thousands of reps with experience selling in industries like tech, finance, marketing, and many others.
👉🏼 The average base salaries start at around $700/month, so... .If you’re serious about building a sales team on a budget that can actually get results:
💡 Today’s Insight 💡
🗞 TL;DR - AI can be a writer’s best friend – but that’s exactly where it shines, as a supplement to a human writer’s value. AI-generated writing often feels robot-written, so while it can optimize your workflow and automate text based on your prompts… you should be using this workflow to ensure you’re bringing a human touch to AI content.
💡 Insight - AI-generated writing often falls short on purposeful imperfection (aka natural quirks, tangents, and varied sentence structure that add authenticity), emotional intelligence (the intuitive depth that comes from lived experience), and cultural context (touchpoints and adapted tone based on context).
Instead, use AI to optimize your output, then use this 4-step workflow to edit what it delivers:
Review the structure and big-picture of the piece. Read the entire draft like a skeptical reader would. Look for logical flow issues, redundant sections, and unhelpful insights. Ask: Does this piece make sense? Would a human structure it this way?
Humanize the language and flow. Break up robotic rhythms and sterile AI tones. Vary sentence lengths, replace corporate-speak with actual human language, and cut meaningless filler sentences.
Add the human value only you can provide. Infuse the piece with opinions (when appropriate), personal stories, unique metaphors, or nuanced insights from your expertise.
Take a final pass. Make sure you’ve got a punchy opening hook, remove any lingering AI patterns, optimize for search, fact-check every claim, and add CTAs or questions that engage readers. At the end of the day, would you be proud to put your name or your brand’s name on the piece?
⚡️ Today’s Headlines ⚡️
📊 X launched a revamped UI for its post analytics pages. The update includes a full overview of all your engagement and reach metrics, including reposts, shares, video views, Premium viewers, and more.
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⭐️ TikTok now displays reviews for certain location-tagged posts. The separate “Reviews” tab showcases user reviews for businesses at the tagged location with viewers able to upvote each review directly in-stream – a potential step forward tor in-app business listings.
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🎥 LinkedIn is expanding its ‘Wire’ video promotion option. The ad placement enables brands to place their video ads alongside premium publisher content in the app, which adds a level of association with manually selected professional content to improve branding and resonance.
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