Today’s National Pet Day! We wouldn’t hate it if you used this as an excuse to reply with a photo of your own pet… just sayin’.

🧠 Stat Of The Day 🧠

85% of teen beauty consumers prefer in-store shopping versus online. (Source: Piper Sandler Companies)

🔮 Marketing In 2024 Like Never Before

Marketers always need to be on the lookout for new trends to enhance their marketing strategies. If you're one of them, look no further than HubSpot’s 2024 State of Marketing report.

This report is a comprehensive resource exploring trends, challenges, growth opportunities, and AI’s impact on marketing practices.

It’s designed to enhance your marketing strategies through personalization, AI integration, and social media and improve brand awareness, engagement, and sales.

⚡️Today’s Headlines⚡️

🖥️ YouTube has a new desktop UI design, and everyone hates it

🥴 Meta’s automated ad system has been glitching for weeks

🛍️ YouTube launched new Shopping features to help creator campaigns

🔗 X broke URLs this week trying to change the “Twitter” name

✅ LinkedIn’s verifying recruiters to help influx of fake job offer scams

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

📝 FREE TEMPLATE - Monday.com’s Client Campaigns for Agencies template helps manage all your client campaigns from incoming leads to the final launch. Organize your clients, shorten approval loops, and track project status easily. Try it here.

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🎥 B2B VIDEO - LinkedIn’s got a new infographic guide to help B2B marketers learn how to strengthen their brands with video content. Learn the ropes here.

✨ Today’s Insight ✨

Learn from the brands crushing it on Threads

📰 TL;DR - Many people still haven’t adopted Threads, but that doesn’t mean the platform is dead. Quite the contrary – some brands are finding a solid amount of success by focusing on community building and creating quality, niche content.

💡 Insight - GBH, a Boston-based public media producer, has been having fun on Threads showcasing content from public children’s programming like Sesame Street or behind-the-scenes content from NPR’s popular radio shows. But they recognize that Threads is still young and testing is the best way to go.

The American Red Cross, the non-profit humanitarian organization, roots their Threads strategy in community and humanizing their brand. While they claim Threads is a place to have more fun than other platforms, they’re still staying relevant to their brand and using the platform as an experimental tool.

CNN uses Threads to keep audiences informed about breaking news and current events, which is interesting due to Threads’ notorious lack of trending, current content. But they’re getting ahead of the curve as Threads improves in this area.

How can Reddit, another social network, show up on a social network? By bringing its magic of memes to another venue. They’re not even trying to divert traffic away from Threads, they’re just posting like their platform’s own superuser.

*Want to get in front of 100,000+ Founders & Marketers? Click here…