Thursday, April 10

🌟 Today’s Highlights:

• Instagram is looking to improve its search to compete with TikTok

• Threads might let you add multiple links to your profile soon

• Stop hiring overpriced SEO agencies and get SEO that really works

• 📊 Stat of the Day: Only 16% of U.S. brands use LinkedIn compared to 70% using Facebook and 62% using YouTube. (Source: Stacked Marketer)

• 💡 Today’s Insight: How to get noticed through personal SEO & branding

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💡 Today’s Insight 💡

How to get noticed through personal SEO & branding

🗞 TL;DR - One area that often goes overlooked by marketers is the impact of personal brands and strong professional identities. People love to do business with those they know and recognize as leaders in the field, so it’s just as effective (and maybe even less costly) than other marketing methods.

💡 Insight - If you want to get more business by using your own personal branding and SEO, you should start by auditing your digital footprint. Take stock of your digital assets and liabilities. What will people find when they search for your name? Make sure to use an incognito browser to avoid customized results, then identify positive/neutral/negative content.

Next, you’ll want to optimize the top digital space within your control: your personal website. If you haven’t already, claim the domain that best aligns with your personal brand – your name is always a good idea. Skip special characters that make it harder for you to rank and risk looking amateur. Think about what pages on your site can help generate relevant content that improves your search ranking.

Then, look at how you can optimize your personal brand on social media. It’s best to make this manageable, so start on whichever platform provides the most value for your personal brand – whether that’s something more creative like Instagram or business-oriented like LinkedIn.

Lastly, create a strategic content plan, just as you would for your business. You know better than anyone else that consistent, high-quality content is the name of the SEO game, so treat your personal brand the same and strategize around your personal strengths and experiences.

⚡️ Today’s Headlines ⚡️

🖥️ Google Discover is coming to the desktop homepage. The feature, which has been in test mode for years and is currently available on the mobile app and version, provides relevant news and content updates on the main search page.

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🔎 Instagram is beefing up its search to compete with TikTok. Instagram head Adam Mosseri noted that the company knows Instagram’s search could improve, and noted on a recent podcast that it’s looking to improve the functionality.

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🔗 Threads might let you add multiple links to your profile soon. The update, which is currently in test, follow’s Instagram’s format which enables users to add up to five links to their profile.

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