Monday, September 8

🌟 Today’s Highlights:

• YouTube published a report of emerging insights

• LinkedIn is rolling out its AI Hiring Assistant to everyone

• Here’s how to get perfect creatives every time

• 📊 Stat of the Day: AI Search Sends Users to 404 Pages Nearly 3X More Than Google (Source: Search Engine Journal)

• 💡 Today’s Insight: Meta’s tips on nailing the busiest shopping time of the year

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⚡️ Today’s Headlines ⚡️

🎥 YouTube shared some insights on emerging digital engagement trends via its latest creative trends report. The overarching theme of the report was “creative maximalism,” or a range of various content trends that have been circulating around the app.

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🤷‍♂️ Rumors are circulating that Google’s AI mode will soon be the default search experience. This update was released by Google’s lead project manager, Logan Kilpatrick, but other reps from Google said not to look into this message too much.

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💼 LinkedIn is rolling out its AI Hiring Assistant globally in English by the end of this month. The professional networking platform said the rollout is due to the success of the limited launch of the assistant that took place last year.

💡 Today’s Insight 💡

Meta’s tips on nailing the busiest shopping time of the year

🗞 TL;DR - Just minutes after putting away your summer clothes, it seems like everyone is geared up for Q4. Tons of platforms are prepping its creators with courses, tips, and updated features to prep for the holiday shopping frenzy, and Meta is no exception.

💡 Insights - Here’s three tips to maximize performance on Meta during the holiday season.

1. Lean on AI tools.
To no one’s surprise, Meta is encouraging everyone to put their faith in the platform’s evolving AI tools. Algorithms like Advantage+ campaigns use AI to optimize ad delivery across audiences, formats, and placements. Meta’s ad tools have boosted ad quality by nearly 12% and increased conversions by up to 6%.

2. Take advantage of its Omnichannel ads.
With how often shoppers jump around from channel to channel, it’s become more difficult to pinpoint exactly where customers are in the buying journey. Meta’s Omnichannel ads allows users to improve ad relevance, gain a holistic view of sales performance across channels, and see straightforward paths from discovery to checkout.

3. Go creator-crazy.
Partner with real creators and influencers who truly embody your brand aesthetic. And with micro-influencers rising in popularity, there’s no pressure to spend a ton of money on flashy celeb collabs. It’s more about genuine content that authentically connects. Gen Z and Millennials are 79% more likely to be influenced by short video content when making holiday purchases.

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