Monday, September 15

🌟 Today’s Highlights:

• Threads is adding new ad formats

• Google is giving us a new way to view packages

• Here’s what over 5,000 brands are doing for their ad creatives

• 📊 Stat of the Day: 58% of Millennials and 60% of Gen Z make in-store purchases based on creator content. (Source: Stacked Marketer)

• 💡 Today’s Insight: The Tools You Need for Your Holiday Social Campaign

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⚡️ Today’s Headlines ⚡️

🧵 Threads is adding new ad formats, including carousel ads, 4:5 image and video ads, and upcoming Advantage+ catalog and app ads. Meta is also rolling out a simplified campaign setup for Threads, allowing advertisers to run ads without a Threads profile, using content from Instagram or Facebook.

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📕 Instagram updated its Story Highlights. It now appears more prominently, on your main grid, with its own dedicated tab.

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📦 Google is introducing a new purchase tracking view in Gmail. This updated view will enable users to easily view all their package deliveries in one list.

💡 Today’s Insight 💡

The Tools You Need for Your Holiday Social Campaign

🗞 TL;DR - The key to optimizing your holiday marketing strategy is to lean heavily on social media this year, and knowing how to research key trends in your niche is how you’ll maximize your potential. Luckily, we don’t have to guess what’s trending anymore; every major social channel has its own set of tools and platforms that will save you tons of time digging up insights. From TikTok to Pinterest, Reddit, and X, plus AI targeting in ads, Social Media Today broke down five ways to stay ahead and ensure your creative and messaging land with momentum.

💡 Insight - Here are five trend-research tools and tactics that Social Media Today recommends, plus how marketers can use them smarter:

1. Tool/Tactic: TikTok Trends
   

   What It Offers: Trending hashtags by industry; view related video styles, creators, and demographics.
   

   How you should use it: Use it to spot what formats and styles are resonating now. Borrow ideas (but don’t copy), test similar visuals, and leverage creators identified there.
   

2. Tool/Tactic: Reddit Pro Trends
   

   What It Offers: Real-time conversations, keyword mentions, and what features or pain points are showing up; more authentic, user-driven feedback.
   

   How you should use it: Monitor what people really care about. Pull messaging cues, common complaints, and language people use. Good for product tweaks or content topics.
   

3. Tool/Tactic: Pinterest Trends
   

   What It Offers: Insight into shopping and discovery behavior; trending Pins based on keyword; useful for identifying product-adjacent or look and feel trends.
   

   How you should use it: This tool is especially strong if your brand has a product component. Use trending Pin data to inform visuals, product launches, or even ad creatives.
   

4. Tool/Tactic: Grok (from X/xAI)
   

   What It Offers: A chatbot-style tool powered by X posts; provides near-live insights on specified topics.
   

   How you should use it: Use as a sounding board: ask what's trending around your brand/competitors, test hypotheses. It’s not perfect, but it is a fast way to spot shifts.

5. Tool/Tactic: AI-Powered Ad Tools
   

   What It Offers: Platforms’ ad targeting tools that leverage machine learning to recognize patterns & interests; Meta reports AI tools boosted conversions by ~6%.
   

   How you should use it: Don’t ignore what the platforms can do automatically. Test their AI targeting vs manual targeting. Use them to scale, but always monitor & refine.

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