Monday, October 6

🌟 Today’s Highlights:

• Meta is continuing to combat celebrity scams on the app

• Snapchat’s new integration is an e-commerce brand’s dream

• Here’s how to turn cold prospects into pre-sold leads

• 📊 Stat of the Day: Traffic from AI converts to sales at 11.4%, beating out paid search at 9.3% and organic search at 5.3%. (Source: Similarweb)

• 💡 Today’s Insight: Traveling in 2026, but make it professional

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⚡️ Today’s Headlines ⚡️

🛑 Meta is expanding its use of facial recognition technology to help combat celebrity scams. Celeb-bait, or AI-generated videos of celebrities asking users for favors, is a rising scam vector across all of Meta’s apps.

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👻 Snapchat’s new integration with WooCommerce allows e-commerce brands to easily target Snapchat’s users. It even includes a one-click setup for the Snap Pixel and Conversions API for smarter targeting.

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💡 Today’s Insight 💡

Traveling in 2026, but make it professional

🗞 TL;DR - Mark your calendars: Social Media Today just dropped a list of the top industry conferences to look out for in 2026. 

Although it’s an industry that notoriously switches up at the drop of a hat, it seems like social media has gone through an unprecedented amount of change and turmoil in the last year. Between AI’s explosive growth, the uncertain future of apps like TikTok, and platform division, staying current with best practices is almost a full-time job in itself.

💡 Insight - If you’ve never had a chance to attend a conference, 2026 is a great year to put one or two of them on your calendar–especially since it’s more important than ever to stay current and sharpen your skills. Here are some of the top conferences to put on your radar for next year:

1. SXSW - March 12-18, Austin, Texas
   An annual event that focuses on the intersection of technology and culture, with programming focused on the creative industry. 
   

2. Social Media Week - April 14-16, New York, New York
   Organized by AdWeek, Social Media Week will center around social-first strategy as a growth driver. Presentations will cover topics like platform fragmentation and the proliferation of AI-generated content.
   

3. Social Media Marketing World - April 28-30, Anaheim, California
   This year’s theme centers on AI and its impact on social media, with other presentations on topics such as paid vs. organic social media and marketing strategies. 
   

4. ANA Digital & Social Media Conference - July 8-10, Los Angeles, California
   The ANA event puts an extra emphasis on networking and keeping attendees up-to-date with the latest trends in the marketing industry.

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