Monday, October 20

🌟 Today’s Highlights:

• Meta’s closing the door on the Messenger app on Mac and PC

• X is trying out new ways to view links in the app

• Good news: there’s a Canva for AI (and you need it ASAP)

• 📊 Stat of the Day: ChatGPT performs a search in nearly one-third of prompts and averages more than two searches per query, each about 5.5 words long. (Source: Search Engine Land)

• 💡 Today’s Insight: How to win at SMS marketing

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⚡️ Today’s Headlines ⚡️

🙅 Meta is shutting down the Messenger App on Windows and Mac. Users can no longer access the app on a computer, in order to streamline support for its various tools and applications. It likely won’t have a huge impact, because the site will just redirect you to Facebook, where you can message others there.  

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🔗 X is trying to update the way it handles links in posts. The new in-app browser will open links within the app itself rather than taking a user to a third-party website. This is in an attempt to provide more opportunities for publishers on X.

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📽️ Google’s new Demand Gen update will automatically turn image ads into videos. This is in an attempt to expand reach and engagement across more channels.

💡 Today’s Insight 💡

How to win at SMS marketing

🗞 TL;DR - People guard their phone numbers more than anything else. And while this is a big hurdle, it means that SMS marketing is one of your most intimate, high-impact channels. When handled with respect, relevance, and rigor, it can deliver 5-20x ROI…which is huge. Omnisend’s data shows SMS sends jumped 91% year-over-year, and their clients generated over $25M in SMS sales.

💡 Insight - If SMS marketing isn’t in your 2026 strategy, now’s the time to reconsider. Here’s the critical points to know to do SMS marketing right and make it work for your brand:

Permission and trust are non-negotiable. Every SMS opt-in must be informed, transparent, and legal. Review your opt-in flows. Add disclaimers (“you’ll receive 3–6 texts/month”) and always include easy opt-out (ex: “Reply STOP”) in every message.

Different SMS types require different roles. Omnisend categorizes SMS messages into promotional, transactional, conversational, and reminder types. Map each SMS message you plan by its role, and don’t treat them all like promo blasts. Some should inform, some should nudge, and some should converse.

Automation and drip campaigns scale the impact. Automated SMS sequences outperform one-off sends. Build your flows like you would with email marketing: welcome series, abandoned cart texts, post-purchase nurture. Let the system do heavy lifting while you optimize.

Segmentation and personalization matter. Generic blasts diminish returns fast. Better results come when you tailor messages based on behavior, past purchases, or recency. Use tags, behavioral triggers, and customer histories to deliver messages that feel relevant.

Pay attention to timing, frequency, and quiet hours. Because SMS is personal, it’s easy to annoy people. Use frequency caps and schedule delivery only during business hours appropriate to your audience. Test which times drive best engagement.

Track ROI, not just opens. Compared to email, SMS is costly per send, which means your goal has to be revenue. Tie every SMS send to a landing page or tracking link. Monitor cost per conversion, open-to-click rate, and long-term engagement metrics.

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