Monday, November 24

🌟 Today’s Highlights:

• New web standards could redefine how AI models use your content

• LinkedIn says it’s (probably) not promoting male profiles over female

• Are you sitting on goldmines of unused customer data? Here’s how to fix it

• 📊 Stat of the Day: About half of U.S. adults use Facebook and YouTube daily while 24% do so on TikTok. (Source: Pew Research Center)

• 💡 Today’s Insight: Key trends for social media marketing in 2026

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⚡️ Today’s Headlines ⚡️

💪 A new web protocol could give brands power over how AI models collect & use your content. The standards are being developed by the Internet Engineering Task Force’s AI Preferences Working Group and will be standardized, machine-readable rules on how AI can use site content.

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😬 Does LinkedIn’s algorithm promote male profiles over female? Not according to LinkedIn… but maybe. Several users have been conducting makeshift experiments in the app and have found up to 700% more impressions on the same posts shared under both gender identities.

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🔎 Google Ads has started surfacing inside AI Mode. More users are now spotting sponsored Ads results embedded directly in Google Search’s AI Mode results, a sign that Google’s test feature is accelerating.

💡 Today’s Insight 💡

Key trends for social media marketing in 2026

🗞 TL;DR - Social marketing company Emplifi just published its ‘State of Social Media Marketing 2026’ report incorporating responses from over 560 marketers on various key elements. We’ve listed out the report highlights below, but the moral is: teams and budgets aren’t keeping up with the rapid pace required of today’s marketing.

💡 Insight - The top takeaways from Emplifi’s 2026 State of Social report:

• 82% of marketers say AI improves productivity, but most gains are moderate (47%) rather than significant (35%)

  • AI success now depends on upskilling and workflow integration, not experimentation

• 67% of marketers plan to increase influencer budgets in 2026

• 58% of marketers plan to test or expand virtual influencer partnerships

  • Influencer marketing is now full-funnel, with best results shown when pairing major personalities (for reach) with microinfluencers (for trust and content volume)

• 82% of marketers see UGC as critical but only 31% actively scale it

  • UGC is an affordable content engine and by operationalizing it, you can unlock scale and measurable ROI

• 73% say short-form video is the #1 content type

  • Brands are diversifying presence and using automation, AI scheduling, and cross-channel analytics to scale efficiently

• 84% of marketers feel some leadership support for adopting new tech, but only 65% get consistent budgets or tools

  • 50% want more joint planning across marketing, commerce, and care

  • 37% collaborate “very closely,” leaving room for alignment

• 57% of social teams have fewer than 6 people and 76% feel burnout at least occasionally

  • This is where AI-driven workflows and automation can help scale efforts without sacrificing creativity or well-being

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