Monday, November 17

🌟 Today’s Highlights:

• LinkedIn added AI-powered conversational search features

• X has new parameters for buying (I mean, renting) inactive handles

• Here’s how compliance should be done

• 📊 Stat of the Day: AI referral traffic accounts for 1.08% of all web traffic. (Source: Conductor AI)

• 💡 Today’s Insight: Replying to comments boosts engagement up to 42%

🚫 Don’t Let SOC 2 Kill Your Startup

A startup was thriving - steady growth, happy customers, investors circling. Then a big client asked for SOC 2.

They chose a big platform: endless tasks, confusing checklists, engineers pulled off product. Deals stalled. Competitors moved in. Those competitors? They used Delve.

Fifteen hours later, they were audit-ready and closed the deal. The first startup never recovered.

Don’t be that startup. Delve automates compliance. SOC 2, ISO 27001, HIPAA, GDPR, PCI-DSS and more — ready in days, not months.

Today, compliance is done in Delve.

Book a demo and use GROWTHHACKS1KOFF for $1k off.

⚡️ Today’s Headlines ⚡️

🛒 Facebook added AI tools to Marketplace. The new updates are designed to make it easier to shop user listings in the app, with item collections, collaborative messaging, AI suggestions for queries, and more.

🌟 Our lead gen service just got this 5-star review in from Jacob McMillen @ Kynship: "Their process is strategic and focused on real outcomes, and they brought in over 100 qualified leads for us at just $66 per lead while targeting a notoriously challenging ICP." 👉🏼 See If You’re A Good Fit Here

🔎 LinkedIn added AI-powered conversational search. The new AI element in its search tools allow users to find relevant members, pages, and posts in the app based on any criteria users enter into the prompt.

🤫 Get The "Secret" Playbook To Book 10 Calls A Week on LinkedIn - on the newest episode of the 10-Minute Marketer, now streaming on Spotify, Apple, or YouTube

💰 X has new parameters for buying inactive handles. The expansion to X’s Handles Marketplace gives Premium+ and Premium Business subscribers the opportunity to acquire any vacated X handle (though users are really just renting the handle).

💡 Today’s Insight 💡

Replying to comments boosts engagement up to 42%

🗞 TL;DR - Want people to engage with your content? You might need to engage first. According to an analysis from Buffer of over 2M posts from Threads, LinkedIn, Instagram, Facebook, X, and Bluesky, replying to comments can significantly boost your engagement across all the platforms.

💡 Insight - Here’s how much replying to comments impacts engagement across each major platform:

• Threads: +42%

  • Replies on Threads are given the same visual weight as posts! Even the Head of Instagram himself said people, “don’t realize how important the reply game is. If you're really trying to grow your presence, you should reply much more than you post.”

• LinkedIn: +30%

  • Roughly 83% of profiles saw a positive difference when they replied. The platform also now provides impression metrics for comments, so you can see the power of your commenting impact.

• Instagram: +21%

  • Posts with replied-to comments tend to score above an account’s usual engagement level, while those without replies sit slightly below. According to Buffer’s analyst, “When creators engage back in their comments, their posts perform better relative to their own baseline.”

• Facebook: +9%

  • It may seem much smaller, but Facebook’s engagement patterns are more broad and mature, so even a single-digit lift across a million posts is meaningful. About 54% of Facebook Pages performed better when they replied.

• Twitter/X: +8%

  • Of note, X’s multiple account tiers each have different algorithmic visibility. Posts with replied comments sat slightly above each account’s baseline performance, with about 51% of accounts showing positive effects.

• Bluesky: +5%

  • Bluesky’s impact was smaller than other platforms likely due to the platform’s newer, niche audience but still had a similar pattern to the other more established social platforms.

5️⃣ Ways I Can Help You ↙️

Grow you a cult following 📈 
Crazy affordable SEO 🔎 
Generate you a sh*t ton of leads 🙏🏼
10 Minute marketing nuggets 🎙️
Advertise your biz to my audience 📣