Monday, November 10

🌟 Today’s Highlights:

• TikTok is expanding access to its IG Broadcast Channels lookalike feature

• ChatGPT ads are coming… at some point

• AI daily briefings are the new c-suite productivity standard

• 📊 Stat of the Day: Organic click-through rates for Google AI overviews queries fell 61% since mid-2024 and paid CTRs fell 68%. (Source: Seer Interactive)

• 💡 Today’s Insight: Reddit’s tips on effective social listening

📰 AI Briefings Emerge as the New Standard for C-Suite Productivity

Executives spend 10+ hours each week chasing the details - scrolling inboxes, scanning LinkedIn, digging up old notes.

The Ambient Daily Briefing fixes it in 15 seconds. Their AI agent pulls everything you need and delivers a presidential-style daily brief before your first coffee. Show up sharp, save hours.

👉 Try it free for 7 days with a 15-second setup

⚡️ Today’s Headlines ⚡️

💌 TikTok is expanding access to its Bulletin Boards feature. Similar to Instagram’s Broadcast Channels, the feature enables brands and and creators to share DM-like updates with their most engaged audience members in the app.

📈 How This Startup Cut CAC 53% With Direct Mail - Join live Nov 12th to learn the roadmap, framework & testing strategy that made direct mail their top-performing channel. Save my spot →

👀 ChatGPT ads are coming “at some point.” OpenAI CEO Sam Altman confirmed the feature in a recent interview, but said he still has “no idea” what they’ll look like and they won’t be anything like Google Ads’ revenue model.

🌟 Our lead gen service just got this 5-star review in from Jacob McMillen @ Kynship: "Their process is strategic and focused on real outcomes, and they brought in over 100 qualified leads for us at just $66 per lead while targeting a notoriously challenging ICP." 👉🏼 See If You’re A Good Fit Here

🥸 WhatsApp is planning to roll out usernames. Finally, users will have the option to create a username in the app as opposed to using their phone number as their key identifier, adding another layer of separation between users’ online and real-life identities.

💡 Today’s Insight 💡

Reddit’s tips on effective social listening

🗞 TL;DR - In a world increasingly dominated by AI answers, users are gravitating more and more towards Reddit forum answers from real people. So, even if your brand isn’t on the platform, chances are your brand is being talked about on the platform. Reddit’s new report looks at the value of social listening with a focus on Reddit discussion and its impact on discovery behaviors.

💡 Insight - 58% of consumers have replaced traditional search engines with AI for product recommendations. That means that marketers need to prioritize “Answer Engine Optimization (AEO)” above SEO.

How? According to Reddit, through “a defined social listening strategy” that makes sure your brand is present wherever real conversations are happening. Research suggests that Reddit is the number one source cited by AI chatbots in responding to queries.

Social listening on Reddit can help brands uncover:

• Emerging topics or questions that relate to your brand in real time

• Niche or overlapping communities your brand is a part of

• Creative use cases or requests for new product features

• How your competitors are being discussed or where opportunities exist

• Intrinsic motivators that might resonate with your audience

With 40% of posts on Reddit relating to commercial products (ex. “What’s one Webflow trick that saved you hours?”), product discussion is inherent to the platform. This should be the first place you visit when trying to research your audience and understand how you can unlock new opportunities.

5️⃣ Ways I Can Help You ↙️

Grow you a cult following 📈 
Crazy affordable SEO 🔎 
Generate you a sh*t ton of leads 🙏🏼
10 Minute marketing nuggets 🎙️
Advertise your biz to my audience 📣