Monday, May 5

🌟 Today’s Highlights:

• Google Ads launched new first-party data & iOS tracking tools

• LinkedIn is pushing creator monetization with ‘BrandLink’

• Here’s the secret to sending emails that convert

• 📊 Stat of the Day: In the last 6 months, improvements to Meta’s recommendation systems have led to a 7% increase in time spent on Facebook, 6% increase on Instagram, and 35% on Threads. (Source: Meta)

• 💡 Today’s Insight: More than 1/3 of consumers have ditched Google Search for Pinterest search

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💡 Today’s Insight 💡

More than 1/3 of consumers have ditched Google Search for Pinterest search

🗞 TL;DR - According to a new Adobe survey, Pinterest search may be the real Google competitor. With a visual-first search experience, businesses are following users to the platform to capture traffic and engagement.

💡 Insight - In case you’re still skeptical about Pinterest’s search abilities, here are a few of the key findings from the study:

• 39% of consumers said they start searches on Pinterest instead of Google

• Nearly 4 in 10 Gen Z users have ditched Google in favor of Pinterest

• 80% of businesses say Pinterest drives more engagement than other search platforms – including Google Search

• 73% of consumers said the visual nature of Pinterest results makes it better than traditional search

• 61% (71% of Gen Z) said the results feel more tailored than Google’s

• The most effective brand content on Pinterest? Standard image pins (61%), idea pins (37%), and video pins (27%)

⚡️ Today’s Headlines ⚡️

🧰 Google Ads launched four new tools to improve first-party data. The new tools include Google tag gateway for advertisers, new diagnostics for data quality, on-device conversion measurement using event data, and integrated conversion measurement.

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📢 LinkedIn added ‘BrandLink’ program for creator monetization. The program, which is an expansion and rebrand of its Wire program, enables brands to place their video ads alongside “premium publisher content” in the app.

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💬 Google expanded access to its conversational AI search. The ChatGPT-style search interface enables users to take a more conversational approach to web discovery and has been in testing with approved testers since March.

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