Monday, May 19

🌟 Today’s Highlights:

• X Premium subscribers can upload videos in 4K now

• Google rolled out ‘Ads funded by’ transparency labels in search

• Your company could be here (find out how below)

• 📊 Stat of the Day: 43% Of Google’s AI Overviews Point Back To Google. (Source: SE Ranking)

• 💡 Today’s Insight: PR is your secret to more AI search visibility

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💡 Today’s Insight 💡

PR is your secret to more AI search visibility

🗞 TL;DR - Turns out, public relations (PR) isn’t dead – it’s actually the secret to optimizing your brand presence in AI answers. Since AI-powered search engines rely on brand mentions, reputation, and authority signals from across the web, PR is well-primed to help brands navigate the new landscape.

💡 Insight - Why does PR matter? Well, about 61% of the signals that inform AI’s understanding of brand reputation originate from editorial media sources, according to analysis from Hard Numbers. Additionally, the trustworthiness of the mentioning source and higher influential mentions carry a strong amount of weight in how AI perceives your brand.

Here’s how to integrate PR into your AI search strategy effectively:

• Collaborate closely with PR teams. SEO and PR should align on target topics, audiences, and messaging.

• Prioritize high-quality mentions. Target media outlets and influencers that are seen as authoritative.

• Build strong topical authority. Consistently secure coverage around core topics you want to own in AI search results.

• Be quotable. Craft unique insights, data points, or provocative quotes that journalists and bloggers want to cite.

• Monitor your brand mentions. By tracking how and where yur brand is referenced, you can yield ideas for more coverage.

⚡️ Today’s Headlines ⚡️

🎥 X rolled out support for 4K video uploads. Now, all X Premium subscribers will have more options when presenting video clips on X to reach a wider audience and gain more traction.

🤔 Your Ad Here? If you want to get in front of 200,000 (B2B & E-Commerce) decision-makers, and take advantage of our new guaranteed CPC or guaranteed leads packages, simply 👉🏼 Fill out this short form and get in touch today!

🛡️ The Crawlomatic WordPress plugin has a critical vulnerability. The plugin automatically posts content scraped from other websites, and is sold via the Envato CodeCanyon store.

🙏🏼 PLEASE stop making these 3 big marketing mistakes... that I break down on Spotify, Apple, & YouTube →

🏷️ Google rolled out an ‘Ads funded by’ label in search results. The update makes ad funding more visible to users and will show the payment profile name as the ‘funded by’ name.

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